West Michigan Supply Chain Management Certificate Series

Eli Broad College of Business

Eli Broad College of Business


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Who should attend

Executives and managers who must achieve enterprise success through logistics and supply chain management excellence in the highly competitive global environment are ideal participants in this program. Participants will represent the functional areas of procurement, manufacturing, materials management, logistics and customer service, and the major industrial and service segments in western Michigan. A project will tie both modules together. It will be scoped and developed during the first module; data will be refined and analyzed in between modules; and results will be presented and reviewed at the conclusion of the second module. The project review criteria include:

  • The project represents a potential opportunity that is not currently under investigation by the firm;
  • The participant illustrates how the project will utilize topics, concepts, and tools within the scope of the Supply Chain Management Certificate Series; and
  • Successful completion of the project presents a potential opportunity for the company to reduce costs, increase revenues, increase quality and/or reduce cycle times.

In the past, results of the project have provided a tangible, net benefit back to the sponsoring company, making the investment of time and resources in the program well worth the effort.

About the course

The West Michigan Supply Chain Management Certificate Series is based on the graduate level Supply Chain Management concentration in the Broad College of Business at Michigan State University. Consistently ranked as one of the best in the country, the seminar will be offered in two 15-week modules. Module One delves into marketing and supply chain management concepts, and Module Two concentrates on supply chain management processes. Program content will be delivered through lectures, readings, class discussion, and interactive simulations conducted by full-time Broad College faculty. Supply chain management case studies and applications will be liberally used throughout both modules.


To be announced. The program is expected to run in Grand Rapids, Michigan – on the ground and in person. Participant safety is paramount in our decision-making regarding location of the program. Given that, there may be standard precautions set in place, such as participant spacing. Should the situation call for more safety measures such as travel restrictions, the program will pivot to a live instruction, online format. With more than ten years of online instruction in the Broad College of Business, participants can be confident in our online exchange. This program was run live, online with asynchronous materials posted to a learning platform in 2021 and received top marks on all performance measures.


In this program participants will learn:

  • A thorough knowledge and understanding of world-class supply chain management practices and their role in developing and maintaining competitive advantage;
  • Experience in viewing supply chain situations from the perspective of suppliers to and customers of manufacturers and service providers;
  • An introduction to the tools and applications used in supply chain process evaluation and re-engineering;
  • Experience and feedback in the use of both qualitative and quantitative data analysis; and
  • A knowledge baseline documenting supply chain management best practices.


Ranjani Krishnan

Ranjani Krishnan received her MBA from the University of Pittsburgh in 1993 and her PhD in 1998. She teaches management accounting and operational management at the MBA, Weekend MBA, Executive, and PhD programs. Ranjani's research has been published in journals such as Contemporary Accounting Res...

David Frayer

David J. Frayer, Ph.D. is Director of Executive Development Programs in the Broad College of Business at Michigan State University, where he leads a group responsible for design, development and delivery of executive and professional education programs and two executive education and corporate le...

Stanley Griffis

Professor Griffis is the John H. McConnell Professor of Business Administration, and a Professor of Logistics in the Department of Supply Chain Management at Michigan State University. His primary teaching interests include logistics and supply chain management. Professor Griffis received his Ph...

Judith Whipple

Dr. Judith Whipple is a Professor in the Department of Supply Chain Management at Michigan State University. Prior to this, she directed the Food Industry Management Program at Michigan State University and taught at Western Michigan University in Food Marketing and Integrated Supply Management. ...

Jennifer Dunn

Jennifer Dunn is a faculty member in the Department of Management at Michigan State University. Jennifer received her Ph.D. in Decision Processes from The Wharton School at the University of Pennsylvania. Jennifer conducts research in the areas of negotiations, trust, reputation, and ethical ...

Ken Szymusiak

Ken Szymusiak is Co-Director of the Burgess Institute for Entrepreneurship & Innovation at Michigan State University, where he leads the academic and curricular activities. Ken teaches coursework focused on the entrepreneurial mindset, small business creation and management, and business mode...

Dave Closs

Dr. David J. Closs is the John H. McConnell Chaired Professor of Business Administration in the Department of Supply Chain Management at Michigan State University. Dr. Closs completed his MBA and Ph.D. at Michigan State in 1978 focusing on the topics of marketing, logistics and management science...

Justin Jagger

Justin is an Academic Specialist in the Department of Supply Chain Management. His role in the department is to assist with the infusion of information technology and other active learning components into undergraduate, graduate and executive curricula. These experiential exercises include the ...

Jeremy Wilson

Dr. Wilson is a Professor of the School of Criminal Justice at Michigan State University (MSU). He founded and directed the Center for Anti-Counterfeiting and Product Protection and the Program on Police Consolidation and Shared Services. Prior to joining MSU, Dr. Wilson was a Behavioral Scientis...

Cheri Speier-Pero

Dr. Cheri Speier-Pero is a Professor of Information Systems at Michigan State University and currently serves as the faculty director of the MS in Business Analytics program. Her research interests include effective decision making in technology supported work environments, individual acceptance ...

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West Michigan Supply Chain Management Certificate Series at Eli Broad College of Business

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