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Cambridge Institute for Manufacturing

Visual Communication

Nov 6, 2019
Cambridge, United Kingdom
GBP 900 ≈USD 1105
GBP 900 per day

How it works

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Description

This course outlines the fundamental principles of designing visualisations and provides practical guidance on how to apply them in a business/management context.

The ability to communicate clearly and with impact is a critical skill in business. The appropriate use of visualisations can provide clarity, emphasise a narrative thread and highlight critical information to key audiences/stakeholders across an organisation. This course outlines the fundamental principles of designing visualisations and provides practical guidance on how to apply them in a business/management context.

What you will learn

  • The purpose and functions of visualisations
  • The principles of visual design for presenting data/information
  • Representational form, information architecture and composition layout
  • A range of both common and specific graphical forms
  • Good-vs-poor practices, including industry examples
  • Implementation guidelines, together with the opportunity to share experiences of using visual methods to enhance presentation and decision support

Who should attend

Managers, engineers and consultants – particularly those who present at board level or engage with the public. It will be of specific interest to those that prepare reports and presentations (especially those tired of the visual content of typical PowerPoint slide decks).

Experts

Clive joined the Centre for Technology Management as a Research Associate in April 2005. He is a Chartered Engineer with professional memberships of the Institution of Mechanical Engineers (IMechE), Institution of Engineering and Technology (IET), Royal Aeronautical Society (RAeS) and the America...