Video Editing Essentials for Marketers

The Chartered Institute of Marketing

How long?

  • 2 days
  • online

The Chartered Institute of Marketing

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Who should attend

This course is suitable for anyone who wants to understand and learn the basic principles of video editing and post-production to help with their own content created in house or in working with external suppliers. This may be for recruitment videos, thought leadership pieces, capturing events, vlogs, product demonstrations - any promotional video content.

About the course

The skills needed to create, commission, edit and distribute film and video are essential to capitalise on film as a key communication tool. BFI and CIM have partnered to enhance the film and video capability of marketing professionals, recognising the breadth of skills required of modern marketers.

Learn how the quality and impact of your content can be dramatically increased during editing and post-production, as you are taken through practical exercises in shaping story and adding effects in a professional workflow using Adobe Premiere.

In this highly practical course, you will spend time independently shooting footage using your smartphone, iPad or DSLR camera which you will use to edit for the first exercise. In the second exercise, you will be provided with the raw footage and audio professionally captured by the BFI and asked to edit it into a compelling marketing video.

This course will help you engage structurally and creatively with your video content and understand how the shots we select, pace, effects and cuts we choose impact the finished piece.

The BFI's Filmmaking and Video Production for Marketers course is recommended as a precursor to the Video Editing Essentials course, as it teaches crucial skills in lighting, blocking and framing your scenes alongside an introduction to editing on Adobe Premiere.

Learning outcomes

  • Learn how to edit video content
  • Understand how post-production can improve the quality of promotional content
  • Understand the basics of storytelling and editing to enhance narrative
  • Understand pace and rhythm and the impact of genre on editing styles
  • Learn how blocking a scene creates continuity of action
  • Add effects, transitions, titles and video generators to enhance your video
  • Learn to export video content from Adobe Premiere

As part of the onboarding process, students will complete a short questionnaire to help their tutor understand their existing experience and goals for the course.

Experts

Paul Cotrulia

Paul gained professional filmmaking experience working in commercials before studying Film and Television Production at The National Film School of Ireland where he learned cinematography and editing skills. His experience in commercials provides him with insight and expertise around creating sho...

Sa-Ra Zwarteveen

Sa-Ra is an award-winning film educator and specialist in digital media, culture and education. She has worked at the cross section of education and digital media for organisations such as the Stedelijk Museum and EYE Filmmuseum in Amsterdam. Sa-Ra has extensive experience of providing digital ma...

Videos and materials

Video Editing Essentials for Marketers at The Chartered Institute of Marketing

From  GBP 799$1,130

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

During the courses, you will explore various communication strategies developed by experts in psychology, experienced enterprises, and professors of leading universities. Throughout the Business Communication courses, you also will be faced with an o...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.