About the course
The world is changing at an ever faster pace due to digitalization and globalization. This leads to friction in our social and political landscape. The digital age brings great wealth, freedom and power to millions of people – but not yet in an evenly distributed fashion.
The underlying premise of this program is that a UX Designer’s main purpose is to fix that distribution problem by designing products and services that will be used by more people sooner. To be able to do so a UX Designer has to gain a deep understanding of how digitalization impacts our societies so you can make more enlightened decisions for creating digital tools and services that will help to solve our global challenges.
One important expectation from the industry towards a UX Designer is to be able to work and function in relation to other people and cooperation both internally and externally. Hence, the education is expected to generate understanding within group development and leadership. Other requirements are leading and managing projects, carrying out relevant documentation in relation to projects and assignments, effectively conceptualize and communicate in detail interaction behaviors and design strategies. The program is designed to help you to learn to navigate processes when faced with complex challenges in a practical, action focused fashion.
As a foundation a UX Designer needs to have theoretical knowledge and practical skills regarding user-centered design, work processes and quality criteria within UX Design and various parts of UX research such as user testing, data collection and analysis, quantitative and qualitative field studies. Through field studies a UX Designer gains understanding of customer’s context and needs in relation to these, as well as being able to show understanding for user perspective when it comes to digital solutions.
A UX designer also needs to be able to communicate conclusions, commitments and solutions in the professional role as UX Designer with methods adapted for intended target groups and suitable tools for visualizing and documenting concepts.
This means for the students to be able to independently tap into unfamiliar fields of content and acquire understanding that leads to further learning and further professionalism in the UX- Designer role.
What your weeks will look like
Introduction to a number of tools that will support in the continuation of all other projects and courses of the program. Tools about personal development, group development, leadership, and idea development and presentation techniques are introduced and worked with in a practical manner. Current global trends in UX-Design are explored.
Introduction to the art of doing field work in order to understand what people truly want, need and desire. Learn the fundamentals about how to gather data, what research methods there are and how to conduct interviews in the real world. Also, we practice Nudging.
If we want to create solutions that bridge the digital divide and better distribute the future to more people we need to know our craft. Learn the fundamentals of design, and deepen your understanding of Design Thinking. Create user flows, interaction design and learn the difference between UI and UX.
A prototype says more than a thousand PowerPoint slides. Learn how to rapidly formulate an idea through paper and other low fidelity prototypes, as well as using industry-accepted digital tools such as Adobe XD, Framer, Sketch, Proto.io, and Origami. Ideate, build, measure and learn. Learn how to build physical voice controlled prototypes. This module also covers the basics in identifying user patterns with AR (Augmented Reality) and VR (Virtual Reality).
The amount of available data in and about the world is increasing at a staggering rate. This course will introduce you to tools and frameworks that will enable you to create insights out of big data. Platforms such as Mixpanel and Kaggle, empathy- and stakeholder mapping, experience journeys and the basics of machine learning are all covered in this module.
The Ethics of UX Design
Ethical challenges arise in almost all UX design solutions. The more advanced design the user experience has, the more “nudging” we use, and as a result, you as a UX Designer must be aware of the result where the user’s unconscious decision may come to serve the interests of the system rather than the user. The participant will learn about professional ethical standards and legal aspects of UX Design. They will also learn about the importance of accessibility for groups with functional variations in UX Design.
Learn how to formulate a falsifiable hypothesis that can be tested through an experiment. Understand how to design experiments so that even if you kill your darling you will gather valuable learnings from it. Introduction to how you break down grand visions into smaller steps and experiments that can be conducted fast and with a limited budget. This module is built on the basis of experiential learning. Participants will either be supported to conduct an experiment at their current place of work or at another company or organisation.
After completion the students should have knowledge about:
- The basics of design thinking
- User behavior theories
- Work processes and quality standards within UX Design and parts of UX research, such as user testing, data gathering and analytics
- Account for why the world is changing at an exponential rate and is becoming more complex
- Group dynamics and leadership in relation to well being, quality, efficiency and productivity
After completion the students should have skills in:
- Formulate falsifiable hypotheses and perform experiments in order to gather your own data
- Source, analyze and visually represent data
- Perform quantitative and qualitative field studies
- Build storyboards, scenarios, and wireframes to develop user experiences
After completion the students should have competences in:
- Develop user centered design suggestions by creating digital and analog prototypes
- Communicate complex and abstract information in a convincing, inviting and memorable manner
- Analyze people's behaviors and reasoning in order to identify design improvements
- Identifying and knowing how to act with regards to legal and ethical issues as well as societal norms related to UX Design
- Take responsibility for continued learning ahead of technological change and industry shifts
Videos and materials
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.