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About the course
In today’s competitive job market, companies expect their employees to add more value than ever. Whether you are just beginning your career search or are looking for new opportunities, differentiating yourself from the competition is vital to successful job placement and promotion. The UNC Business Essentials certificate program provides working professionals and students with non-business majors the business skills needed to contribute in ways that move beyond their main areas of expertise. With a solid foundation of business knowledge that includes marketing, finance, operations, and communications, this program helps you impress employers, reach your career goals, and get ahead.
- Identify business structure and common organizational challenges
- Apply financial accounting principles to interpret income and cash flow statements and examine key financial indicators
- Understand how financial markets operate and the importance of managing capital
- Recognize the characteristics of a strong marketing campaign
- Identify management tasks of production and operation systems
- Design accessible business messages for maximum impact
Trust the experts
Sridhar Balasubramanian is associate dean of both the full-time MBA Program and the online MBA@UNC Program, and a professor of marketing. His teaching and research interests are in marketing strategy and technology strategy, customer-focus, innovation and growth strategy, services design and mar...
Wendell Gilland is an award-winning teacher of operations management and such special topics as supply-chain management, response-time management and models used to guide operations decision making. His research focuses on the performance improvement gained by using multiple customer priorit...
The research interests of Patricia Harms are visual rhetoric and slide design, performance feedback, online learning and revision in business writing. Dr. Harms teaches written and oral business communication. In many courses she uses a hybrid teaching model that unites traditional face-to-fa...