Ashridge Executive Education

Translating Strategy Into Action

Available dates

Feb 26—28, 2020
3 days
Berkhamsted, United Kingdom
GBP 4600 ≈USD 6223
GBP 1533 per day
Jun 8—10, 2020
3 days
Berkhamsted, United Kingdom
GBP 4600 ≈USD 6223
GBP 1533 per day
Sep 21—23, 2020
3 days
Abu Dhabi, United Arab Emirates
USD 6500
USD 2166 per day


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About the course

In the last decade, innovation has rapidly disrupted the world of business. Markets are calling for something new and organizations need to create strategic responses in order to maintain their competitive edge. However, our research suggests that 70% of strategic plans fail to be executed.

On the Translating Strategy into Action course, you will learn simple yet powerful, tools to become the 30% that actually drives abstract strategy from conception all the way through to completion. From analyzing famous cinematic battle scenes to understanding the link behind behavioral influence and strategy translation, you'll learn how to design successful execution roadmaps and overcome cultural blocks within your firm.

What will I learn?

Our research indicates that 70% of strategic plans fail to be executed and commonly dissolve away due to cultural blocks. In this course, you’ll learn how to implement strategy and understand what the blockers for successful execution might be. Under the management process we call ‘translation’, you’ll learn the particular skills needed to become the 30% that actually drive strategic plans all the way through to completion. This course will equip you with a set of practical, simple, but powerful tools and organizing frameworks to turn strategy into action and get results in an increasingly unpredictable world.

By the end of the program, you will understand how to:

  • Overcome ambiguity and barriers to strategy execution
  • Create successful execution roadmaps
  • Work with behaviors and values to engage teams and gain stakeholder buy-in to enable execution and ensure lasting change

More than just academics, our professors are accomplished business professionals in their own right, so you’ll learn from their real-world business experience.

Why learn with us?

To maximize the relevancy and business impact of the course, we’ll engage with you before your arrival so that you identify execution challenges you’re facing in your organization. Post-course, you’ll complete a final project related to this challenge, and earn a Certificate of Application as a result. With over 50 years of experience consulting with organizations, we’ve mastered the technique of bringing strategic frameworks to life in innovative ways. Through analyzing famous cinematic battle scenes and modern relevant case studies— among other methods—you’ll learn the link behind behavioral influence and strategy translation. A virtual follow-up with a tutor after the course will provide an opportunity for you to review progress in applying your learning in the workplace, and gain additional support as you complete your final project. Whether you study in Ashridge or Dubai, our internationally sourced faculty and campus network will enable us to provide business education that is both globally relevant and adapted for the local context.

Who should attend

Managers tasked with implementing strategy or managing organizational change. They need to be equipped with the tools necessary to turn strategy into actionable plans that yield tangible results for your organization

Trust the experts

Stephen Bungay

Stephen Bungay is a Director of the Ashridge Strategic Management Centre, and teaches on several executive education programmes at Ashridge. One of the key concepts he explores is the distinction between the strategic, tactical and the executional levels in organisations, which effectively overco...


Hamish Scott

Hamish is a specialist in business strategy. He advises on processes for strategy formulation and implementation and is particularly interested in how strategy gets turned into action. He works with a number of corporate clients on executive development and strategic change initiatives. Clients ...


Hari Mann

Hari has over a decade of experience in academia and business. His main interests are in strategy, innovation and entrepreneurship. His research looks at how businesses develop the culture, environment, and infrastructure to foster innovation and entrepreneurial activities. He holds an MSc (with ...


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