Eli Broad College of Business

Transforming the Customer Experience (Business and Bagels)

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About the course

According to Forbes, “increased focus on customer experience” will be the #1 marketing trend in 2017. Customer experience transformations must go beyond enhancing customer satisfaction; they must also increase revenue, strengthen brand loyalty and expand market share. Using a dramatic case study from Disney, this session will describe a process your leadership team can use to generate and strategically evaluate innovations that will transform your customer’s entire end-to-end experience.

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