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The College of Business and Economics

Thinking Strategically

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This program focuses on developing the ability to take a high-level, strategic view of the organization and how an organization gains and sustains competitive advantage over the long term.

This program will begin with a framework for examining the attractiveness of industries and addressing the question of where we should compete. We next turn to the ability of the firm to develop resources and capabilities that enable it to gain competitive advantage in dynamic markets. Finally, we look to the future to develop capabilities to sustain competitive advantage in the face of disruptive changes in the business landscape.


  • Gain a framework for evaluating potential industries and determining where to compete
  • Determine new strategic decisions based on new market analysis
  • Make decisions about entry based on your organization's competitive advantage
  • Draw the links between strategy formulation and implementation
  • Learn to formulate and adapt new company strategic frameworks for planning
  • Determine the organizational requirements of a strategy
  • Develop a future-orientation to your thinking and strategic planning

Who should attend

This program is designed for mid-level working professionals and is available for open enrollment.


Andrew Ward joined the faculty of the Management Department at Lehigh University in fall 2009. Prior to joining Lehigh University, he was a member of the management faculty at the Terry College of Business at the University of Georgia and previously at the Goizueta Business School of Emory Univer...