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American Management Association

The Write way to Lead: Powerful Tools to Create Impact and Inspire Performance

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Next dates

May 16—17
2 days
Chicago, Illinois, United States
USD 2195
USD 1097 per day
Jun 13—14
2 days
Arlington, Virginia, United States
USD 2195
USD 1097 per day
Sep 19—20
2 days
San Francisco, California, United States
USD 2195
USD 1097 per day
+4 more options


Develop these executive writing skills to maximize your leadership effectiveness

As a leader, do you ever doubt whether your written messages are as effective as they need to be? Have you ever written something you later wish you’d said differently—or even regretted writing?

This unique program goes beyond most courses to help you transform your writing into an incredibly valuable tool for inspiring others, gaining their support and trust, and motivating them to excellence. You’ll become a more precise, mindful thinker who can influence and persuade. Gain techniques to help you shape the tone of a message for difficult workplace situations, frame and deliver bad news tactfully via the written word, and write a convincing business case. Apply these skills to craft strategic plans, mission, vision and values statements, proposals, speeches, and any other kind of organizational message.

How You Will Benefit

  • Grow your competence and confidence as a writer and leader
  • Extend your reach and impact through your writing
  • Influence and inspire with the best writing practices of effective leaders
  • Overcome writer’s block to produce clear, concise, compelling messages
  • Receive confidential feedback on your writing abilities and style
  • Overcome resistance and get results through skilled writing choices
  • Set direction, expectations, vision, goals, and plans with greater clarity
  • Craft tactful messages to deliver sensitive messages or bad news

What You Will Cover

  • Applying five principles of effective leadership writing
  • Using four powerful and flexible leadership and writing styles
  • Envisioning your purpose and desired outcomes for your messages
  • Overcoming writer’s block
  • Messaging with impact through email, social media, and the web
  • Using writing to think through your expectations for others
  • Setting a clear written strategic and operational direction
  • Crafting plans, policies, and procedures that make sense
  • Writing evaluative reports, assessments, and appraisals
  • Providing feedback and advice tactfully
  • Preparing a persuasive business case and getting commitment
  • Overcoming objections and resistance
  • Focusing attention and engaging hearts and minds
  • Delivering bad news and unpopular decisions
  • Communicating during crises and conflict
  • Writing important speeches

Special Feature

Receive 25+ sample documents and templates you can use or adapt at work. Bring your own device (e.g., tablet, laptop, smartphone).


Learning Objectives

  • Describe and Apply Five Principles of Effective Leadership Writing
  • Overcome Writer’s Block to Produce Clear, Concise, Credible, and Compelling Messages
  • Craft Persuasive Messages That Overcome Resistance and Get Results
  • Use Email, Social Media, and Web-Based Messages to Reach and Influence Wider Audiences
  • Set Clear Directions, Visions, Expectations, and Goals
  • Influence Buy-In Through a Convincing Business Case
  • Drive Higher Motivation Through an Inspiring Written Message
  • Improve Performance Through Written Feedback and Advice
  • Craft Tactful Messages with the Right Tone on Sensitive Issues Like Bad News
  • Avoid Common Grammar, Punctuation, and Writing Errors\

Leading Through Writing

  • Learn Four Measures of Success for Leadership Writing
  • Understand Five Principles for Writing Well as a Leader
  • Review Four Styles to Choose from When Writing Leadership Messages

Crafting a Clear, Concise, Credible, and Compelling Message

  • Craft a Message That Readers Will See as Clear, Concise, Credible, and Compelling

Messaging Online with Impact

  • Write Online in a Way That Is Clear, Concise, Credible, and Compelling for Busy Online Readers and Global Audiences

Setting the Direction and Expectations

  • Set the Strategic Direction and Operational Direction in Ways That Are Clear, Concise, Credible, and Compelling

Evaluating Progress and Providing Feedback

  • Evaluate Performance and Address Problems Tactfully Through Written Feedback

Influencing Buy-In

  • Influence Acceptance for Your Needs, Wants, Requests, and Proposals
  • Persuade, Overcome Resistance, and Get Buy-In

Inspiring High Motivation

  • Inspire Emotions in Colleagues Even During the Tough Times

Writing Tactfully in Difficult Situations

  • Communicate Tactfully in a Variety of Difficult Situations

Planning Your Next Steps

  • Continue Your Journey to Strengthen Your Ability to Lead and Write Well
  • Develop Your Colleagues as Writers

Who should attend

Executives, managers, directors and high potentials who need to maximize the effectiveness of their leadership writing.


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