Comprehensive course analysis
Who should attend
The Warwick Executive Diplomas are designed for experienced and senior managers, as well as those in leadership roles.
Participants who will gain most from the programme may be facing strategic challenges within their organisation which need outside inputs and new thinking, and/or who wish to address areas within their own development to help them get to the next level of performance. Applications are encouraged from a wide cross-section of industry sectors, both commercial and non-profit/public sector, and business functions.
- Applications are welcomed from candidates who can demonstrate that their experience and responsibilities will allow them to take an active part in discussions and benefit fully from the programme.
- Successful applicants are expected to have at least 5 years of management experience that reflects the contribution and impact they have made as a leader in their career so far.
About the course
Propel your organisation forward using the latest strategic marketing, digitalisation and customer experience management practices.
Now more than ever, there is a need for all companies to focus on their relationships with other organisations in light of the changing and challenging business context. They need to improve the use of their marketing function to increase their resilience and responsiveness along with their capacity to successfully collaborate, compete and partner with their suppliers and customers.
The Warwick Executive Diploma in B2B Marketing is for senior managers and executives who are looking to enhance and develop their strategic marketing expertise, to ensure they make the successful decisions and transformations needed in this dynamic, digitalised and global landscape.
The Executive Diploma in B2B Marketing has been designed to offer immediate impact and long term development for individuals and organisations.
Benefits to you
You will develop the skills and abilities to be more agile, whilst gaining an understanding of how to lead your organisation’s marketing strategy in a complex global business environment
You will learn the strategic marketing approaches to company direction and culture, enabling you to use frameworks in practice and produce organisational-wide transformational outcomes
You will enhance your leadership and negotiation abilities both internally and externally
Taught in London, with only twelve days away from work over one year.
Benefits to your organisation
The Executive Diploma in B2B Marketing is designed to deliver learning which will be immediately applicable to the strategic challenges of your organisation
The individual assessments you undertake are an opportunity to take on specific organisational challenges
Your increased knowledge, ideas and awareness will have a positive impact on your teams, and your organisation
Your organisation will benefit from new knowledge and ideas, without you taking significant time away from your usual responsibilities.
Excelling at teaching and research
WBS research is at the cutting-edge of business thinking. Led by Professor John M. Rudd, The Marketing group is one of the newest subject groups at WBS, with an approach to ‘look at things differently’ which is applied throughout their research and teaching. The Marketing Group Faculty regularly publish in top-tier scholarly journals in areas such as strategic marketing, sales management, services marketing, retailing, consumer behaviour, technology and product innovation.
The Marketing Group is also home to the award-winning series, The Marketing Insight Series (MiS), which aims to bridge the gap between academia and industry, with an unprecedented suite of events ranging from top industry speakers to skills workshops and student challenges.
Our Professors of Practice, who are all senior, very successful business and industry practitioners, bring substantial business experience to aid practical learning alongside academic expertise.
Background Professor Emma Macdonald obtained her doctorate from the University of New South Wales in Australia and is a fellow of the Higher Education Academy. She completed a Masters of Business (by Research) degree at the University of South Australia where she continues as Adjunct at the Ehre...
Hugh Wilson is a Canadian radio, film and television broadcast industry professional with more than 20 years spent at Rogers Media, most recently as director of broadcast operations. Hugh has worked on more than 100 major-market film projects, including working with the Rolling Stones and Paul Mc...
Johannes Habel is an associate professor at ESMT Berlin. In his research and teaching, he focuses on sales and marketing strategies of so-called Hidden Champions, that is, highly successful SMEs with a low level of public awareness. Specifically, Johannes has cooperated with Hidden Champions in i...
Biography James'' research focuses on how human resource management practices foster organizations'' capacity for entrepreneurship and strategic renewal. In a second stream he focuses on the influence of cultural and psychological factors on entrepreneurial behavior. His research has been publish...
Professor Nick Lee leads the core Marketing module on the WBS Distance Learning MBA, which is currently the top ranked distance learning MBA in the world (FT Rankings 2018). He also teaches quantitative research methods on the WBS DBA. Nick is also the Business and Management Pathway Lead for the...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
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