The Strategic Executive Assistant (Level 4)

University of Salford, Manchester

How long?

  • 2 days
  • in person

University of Salford, Manchester


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About the course

A groundbreaking two-day programme for Personal and Executive Assistants, led by Adam Fidler, one of Europe’s most popular EA Trainers and Consultants, provides a totally fresh perspective on the role of the Executive Assistant.

The programme empowers current PAs and EAs to develop their business awareness and management understanding further to become personal leaders, enablers and business support managers in their own right.

The course covers current and future trends in administrative support, with appropriate considerations that EAs must consider if they are to be part of the new style Executive Support that meets the requirements of future organisations, leaders and managers – and add wider organisational value.


The course is runs regularly in Manchester and London (UK) in its original format as a 2-day programme, but also internationally as a 1-day course. The course can also be delivered ‘in-house’. Please enquire for details.

Introduction – What’s it all about? Don’t we already know enough about secretarial support?!

Global trends in administrative support

  • What’s been happening throughout the world in relation to PAs and EAs
  • Why evolution of the role has been too slow
  • For PAs to survive, why a revolution is necessary!

A new definition of Executive Support

  • New titles: Business Support Manager, Business Partner, Executive Assistant – what do all those jobs have in common?
  • Core competencies
  • The EA as an enabler
  • Decision making and responsibility; the strategic Executive Assistant
  • Boss Mode/PA Mode – thinking and doing

Let's see it from the Executive’s perspective – what do bosses want?

  • What bosses look for in their EAs
  • Leadership styles – adapting your style to suit your Executive
  • Supporting your Executive by ‘managing upwards’

Leadership and management in context of the EA role

  • The difference between leadership and management
  • Transactional management versus transitional management
  • What about transformational leadership – how can the EA be part of that?

Business strategy for the EA

  • What is ‘strategy’ and what does this mean for the EA?
  • How can EA’s become more strategic?
  • Company strategy and the Executive’s priorities
  • Introduction to Risk, Compliance and Governance
  • Developing strategic thinking in the EA role

Emotional Intelligence

  • It’s (still) all about behaviours! What versus How.
  • The three essential Cs: confidence, courage and conviction

Developing Executive Presence – Developing Gravitas

  • Why gravitas is important
  • Merging of temperament, competency, skills and knowledge to instill confidence in others
  • Developing your own executive presence – your personal journey

Dispelling the PA myths that no longer serve PAs, or their bosses!

  • Why EAs are no longer ‘gatekeepers’
  • When you’re not around, how is the boss going to cope?
  • It all starts with you! How are you contributing towards your success or failure?
  • Reverse-mentoring to create a better boss/PA dynamic

The transition of job descriptions – from Personal Assistant to Executive Assistant

  • Duties of the EA compared to duties of the PA
  • Job descriptions for the new EA that don’t default to ‘secretarial’ duties
  • Do you have the will? Do you have the skill?
  • Adam Fidler’s EA Success Factors™.

Success factors defined for the new Executive Assistant

  • A model for success; a model to share with your boss – a new job description!
  • Personal growth and action planning
  • Impacting your own and your Executive’s profile, productivity and performance


Level 4 The Strategic Executive Assistant (2 days)

Day 1 (morning)

  • Welcome and introductions
  • Global trends in administrative support
  • A new definition of the EA and Executive support
  • Core competencies of today’s EAs
  • Decision-making styles

Day 1 (afternoon)

  • The Manager’s perspective – new Leaders, new EAs
  • Leadership and Management
  • Leadership behaviours
  • What does Leadership and Management mean to the EA role and how does the EA role fit in?

Day 2 (morning)

  • Business strategy for the EA
  • How to ‘see’ strategically – for you and your Executive
  • Strategic tools that support objective, critical and analytical thinking
  • Adding wider organisational value

Day 2 (afternoon)

  • Emotional intelligence – What versus How
  • Executive Presence for EAs for credibility, influence and impact
  • The transition of job descriptions: from PA to EA to Business Support Manager
  • Success Factors for the EA
  • The EA Manifesto
  • Course review and action plan

The Strategic Executive Assistant (Level 4) at University of Salford, Manchester

From  GBP 1 500$2,122
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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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