The Public Role of the Private Sector: Creating a New Cadre of Corporate Diplomat
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Public diplomacy in the private sector describes how international corporations communicate and engage with governments, multi-lateral agencies, NGOs, and a whole new eco-system of stakeholders beyond their traditional customers, investors and employees. Companies are increasingly viewed as a major cause of social, environmental and political concerns. Hence companies must take a leading role in bringing society, politics and business back together.
This will require new structures, systems and skills - both cultural and contextual intelligence, summed up as navigation, negotiation, networking and narrative development. Strategic communications, government relations, public and corporate affairs, and corporate social responsibility come together in an integrated environment to form the practice of corporate diplomacy.
The Public Role of the Private Sector: Creating a New Cadre ofCorporate Diplomat seeks to connect the dots between leadership, international relations, international public relations and sustainable social responsibility. This could help international companies combine profits with purpose, aligning their primary economic role with a broader social and political vision and values. You will be presented with multi-dimensional and tri-sectoral perspectives on how the business community can reshape their operating environments, balance local community and employment contributions with global business challenges, such as underlying inequalities, technological change and the gender gap.
- Connect the dots between public and corporate diplomacy, as part of International Relations, Public Relations, Government Affairs and Strategic Communications, and Economics and Business Management, both in theory and practice.
- Understand the development of corporate foreign policy and senior management activism beyond corporate social responsibility to sustainability.
- Develop the skills, systems and structures required for the successful strategy and implementation of corporate diplomacy at global, regional and national levels.
Who should attend
- CEOs, Board Directors, Legal, PR, PA and HR advisers at regional HQ and local offices across the private sector
- Consultants, policymakers and those likely to transition into the private sector from other disciplines such as military officers and diplomats