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Rotterdam School of Management

The Power of Storytelling

Dec 9, 2019
Rotterdam, Netherlands
EUR 825 ≈USD 909
EUR 825 per day

How it works

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Description

Why do inspiring leaders always seem to be great storytellers? Why do they have such impact? People who can successfully lead and inspire others are often so compelling because of their authenticity. During RSM Executive Education’s one-day The Power of Storytelling programme, you will learn how to attract followers and create enthusiasts and devotees among your customers, colleagues and business partners by finding, creating and sharing your own powerful stories.

Enhance your personal impact The Power of Storytelling is taught by an expert practitioner in English. The programme will equip you with practical tools to dramatically enhance your personal impact. You’ll learn the history and theory of storytelling, its relationship to leadership, and the latest research. The practical part of storytelling will explore the best structure for your story, storytelling techniques, and the characteristics and use of different types of stories. And because the programme is highly practical, you can put your learning into action immediately.

Key benefits

Storytelling can enhance your ability to:

  • engage audiences
  • build trust-based relationships
  • inspire and influence stakeholders – including your customers and colleagues
  • convey your messages subtly and make them stick
  • simplify complex ideas and put them in a familiar context.

Who should attend

The Power of Storytelling programme is for every professional, whether you are a manager, consultant or entrepreneur. The programme is also suitable for anyone who wants to enhance his or her personal effectiveness at building trust-based relationships and influencing stakeholders, while remaining authentic.

This one-day learning experience will help you to diversify and expand your repertoire of communication styles. If you already have some experience of storytelling, it will also help you to sharpen your skills.

Experts

In 2008 – after 15 years in the global automotive industry – Terence Barry had some questions. He had been involved in the brand development of four successful car companies: BMW, MINI, Rolls-Royce and Bentley, and had been using stories as a core part of the marketing and advertising mix through...