Who should attend
Anyone who wants to positively influence and shape behaviour through behavioural change interventions, particularly marketing and client services roles, public policy executives and HR or team managers.
About the course
This workshop will explore some of the key factors and mechanisms that influence behaviour, why they work and how they can be applied in your own context. You will discover how organisations can incorporate behavioural insights into strategic decisions to support your business and objectives.
We will dive into the complexity of understanding behaviours and story-board a behavioural insights intervention you can apply in your own area.
Dr Kirk Plangger is a Senior Lecturer of Marketing at King's Business School. He is a marketing management researcher specialising in consumer led digital marketing strategy. Kirk studied consumer behaviour and marketing strategy during his PhD-level and general management during his MBA at Simo...
Matteo Montecchi is a Teaching Fellow in Marketing at King’s Business School. He has several years of experience in marketing education across a range of universities in the UK and abroad. At KBS, Matteo teaches modules at undergraduate and postgraduate level, including Principles of Marketing, C...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.