The Innovative Product Manager

The Chartered Institute of Marketing

How long?

  • 2 days
  • online

What are the topics?

The Chartered Institute of Marketing

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Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

B2B and B2C product owners, managers, executives and product marketing managers, who are responsible for growing existing products portfolios and finding opportunities to move into new products and markets.

About the course

The world around us is changing fast and as product managers, it is our job to make sure that we keep adapting, iterating and innovating. We need to understand, embrace and respond to changes in market and customer behaviours, from the growth in online transaction through to the increasing preference for sustainability. We must continually review and develop our products and portfolios, focusing on what we need to do to stay relevant and competitive.

But how do we know which ideas are worth taking forward? How do we innovate efficiently and avoid making costly mistakes? How do we make decisions on how to allocate resources? How do we innovate, stay competitive and grow profits?  In this interactive and practical two-day course, you will work through four steps focusing on how to:

  • Spot opportunities for growth and innovation
  • Quickly assess which opportunities are worth pursuing
  • Work iteratively, incrementally and increase your speed to market
  • Test, measure and keep learning

Taking a customer-centric approach to deliver clear business goals, you will walk away with proven approaches, tools and techniques from both traditional product and modern innovation practice that will immediately apply to your day-to-day work.

Learning outcomes

  • Assess where, when, how & why to innovate at each stage of the product life cycle
  • Look at growth opportunities in new and existing markets using Ansoff’s Matrix
  • Navigate through a step-by-step customer-centric process to evaluate new ideas
  • How to write a primary research plan to gather missing evidence
  • How to quantify the opportunity and make a case for resource allocation
  • How to co-create with customers and test product–market fit
  • How to write "user stories” and break down your requirements
  • How to measure success and strive for customer advocacy

Experts

Julia Shalet

Julia Shalet, known as the Product Doctor, is an award-winning innovator who has brought many new products and propositions to market and helped many others to do the same. She is a published author whose shares experience from her 25-years of experience across a diverse range of sectors and envi...

The Innovative Product Manager at The Chartered Institute of Marketing

From  GBP 899$1,293

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.