The Innovative Organization

Haas School of Business

Haas School of Business


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Who should attend

  • C-Suite executives
  • VPs
  • Directors
  • Division managers
  • Executives who manage teams or effect change within their organizations

About the course

Innovation is often the main driver to sustain a competitive advantage. To succeed, modern innovators must accept the innovation challenge head-on and capitalize on opportunities created by new technologies, new markets, and new ways of doing business. To stay relevant in today’s evolving market, complacency is not an option.

Are you successfully leading innovation within your organization? The Innovation Organization training program was designed to teach leaders and executives the fundamentals of innovation strategy and prepare them to ideate, innovate, and implement new innovation. You’ll discover the opportunities and potential challenges of business innovation so you’re equipped to drive strategy and manage complex change within your organization.

The innovation training will empower you to be a transformative leader and guide you to design your own personal innovation glide-path. Throughout the program, Professor Jerry Engel, an internationally recognized expert on innovation, will expose you to successful corporate strategies and potential business risks and will mentor you on how to develop an innovation culture that is built on continuous innovation practices. You will go beyond buzzwords and elementary frameworks to establish strategic processes that sustain innovation.

Foster and Accelerate Innovation

Develop new innovation through strategic management techniques that go beyond erratic innovation to explore radical and even disruptive opportunities.

Identify & Seize New Business Opportunities

Acquire real-world tools and frameworks to spot trends and potential sources of innovation to then conceive, innovate, and push through new ideas in your organization.

Capitalize on Internal Innovation

Use rapid concept testing and when appropriate, spin out new ventures to realize internal innovation.

Drive a Culture of Innovation

Develop the influence to move your organization using new leadership skills for creating a culture of innovation through change management.

Sustain Innovation through Strategy

Learn how your organization can harness and benefit from strategies and frameworks like Lean Innovation, Design Thinking, Open innovation, Business Model experimentation and actively engagement with local and global innovation ecosystems. Leverage the culture to sustain innovation and become known as the innovation center within your organization.

Experience Cutting-Edge Theory Combined with Practical Applications

Learn to identify profitable ventures, raise investment capital, manage the deal process, and build effective leadership teams. Finance innovation through corporate venture capital and early collaboration with innovative startups.

The Innovative Organization provides an optimal educational foundation to advance to other Berkeley Executive Education offerings including the Venture Capital Executive Program, and Corporate Business Model Innovation.


The Innovative Organization program curriculum covers the following topics:

TOPIC 1 | Your Innovation Primer

  • The challenge and opportunity of innovation
  • Models of innovation: Mature companies and startup ventures
  • Open innovation
  • Customer-Centric innovation
  • Live cases in innovation: Major corporations panel

TOPIC 2 | Recognizing Opportunities and Organizing for Innovation

  • Opportunity, strategy, and assessment
  • Trendspotting
  • Corporate venturing
  • Technology-Driven innovation trends & case studies
  • Live cases in innovation: Entrepreneurs panel

TOPIC 3 | The Innovation Process: Tools for Strategy & Implementation

  • Organization design of innovation
  • The lean launchpad
  • Lean innovation management
  • Applying the innovation process to business model creation
  • Business model discovery and transformation
  • Sustainability as an innovation strategy
  • Live cases in innovation: Venture capitalists

TOPIC 4 | Innovation in Action

  • Power and influence
  • Mastering the influence to move the organization
  • Live cases in innovation: Your personal innovation plan


Jerome Engel

Jerome Engel is a leader in entrepreneurship education, venture capital, corporate innovation and regional economic development. A veteran of Silicon Valley, Engel joined the University of California at Berkeley in 1991 to found the Lester Center for Entrepreneurship. As an adjunct professor at t...

Homa Bahrami

Education PhD, Organizational Behavior, Aston University MSc, Industrial Administration, Aston University BA with Honors, Sociology & Social Administration, Hull University Positions Held At Haas since 1986 2009 – present, Advisory Board, Center for Teaching Excellence, Haas Scho...

Sara Beckman

Sara Beckman is an award-winning Haas faculty member who creates and delivers courses on design, innovation and product management. She has published case studies on design for sustainability, design road mapping, and leveraging design approaches in sales processes. In over thirty years at the ...

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The Innovative Organization at Haas School of Business

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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