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School of Hotel Administration

The Foodservice Profit Chain: A Pathway to Revenue Optimization

Professional Development Program: The Foodservice Profit Chain
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This course takes an analytical approach to the management of foodservice operations. Through the integration of service process management, guest process management, menu development, financial analysis, and technology, participants will develop and enhance their ability improve the marketing, operational, and financial elements of a foodservice operations with a shared emphasis on tactical and strategic issues.

Key Benefits

Participants will enhance their existing management skills and competencies necessary to improve their ability to manage complex food and beverage operations. Using case study, class discussion, and breakout groups, participants will further develop their analytical and problem-solving skills surrounding operational, marketing, and financial matters. These learning activities will lead to the development of approaches to better understand the market in which the participants operate in and the key competitive elements that drive their successes as restaurant operators and service providers.

Topics Include

  • Market and trends analysis
  • Food and beverage menu development and analysis
  • Menu pricing techniques for food and beverage programs
  • Guest service management analysis
  • Understanding, developing, and enhancing social media strategies
  • Mobile and table-top technology uses and current developments
  • Data analysis software used to automate decision making
  • Strategies for service process development and enhancement
  • Understanding your company’s mission and vision and developing metrics to ensure you execute it successfully


Biography Alex M. Susskind is an associate professor at the School of Hotel Administration and a member of the graduate field of communication at Cornell University. He earned his PhD in communication (with cognates in organizational communication and organizational behavior) from Michigan State...


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