The Digital Marketing Online Course
Discover how to build, test and implement to deliver real results
The internet has transformed the way we communicate and market to our customers and stakeholders. The wide range of tools allows us to make data driven decisions with more accuracy and insight than ever before. To not use effective digital marketing strategies risks your organization being left behind whilst other competitors grow.
This course helps you learn how to navigate the entire digital marketing funnel, from attraction to retention, and gain the tools and knowledge to drive growth in your organization. Discover a wide range of digital marketing approaches and develop a mindset of continual iteration and learning to achieve results.
Get the competence
Master the building blocks of digital marketing, from social media and content strategy, to implementation and analytics.
Get the confidence
Lead and support your clients and colleagues through the digital marketing landscape.
Get the job done
Build, test and implement to deliver actual results by using your own work directly in the course.
What you'll learn
You will learn tactics and strategies that allow you to get hands-on with digital marketing and make the most of your digital presence. You’ll learn what tools, processes, platforms and approaches you can take to engage your target audiences and lead them on a journey to becoming a customer or user.
You’ll understand how to set ambitious goals and iterate your way to achieving them in order to add value to your organisation and reach your targets.
Activation: Grabbing the attention
Tactics for reaching the most people with minimum efforts.
Acquisition: Getting the traffic
Techniques for engaging your target audience.
Conversion: Making the transaction
Tricks to turn your potential leads into paying customers.
Retention: Keeping the business
Ways to engage your customers and keep them coming back for more.
Optimisation: Improving the experience
Tools to measure the results and improve the performance.
HOW YOU'LL LEARN
The course is fully flexible, with only one fixed weekly session, leaving the rest tailored to your schedule. Expect to spend 5-7 hours per week.
Watch inspiring videos
Videos packed with insights and content to maximize your knowledge.
Join live webinars
Live webinars with experts to troubleshoot your hurdles and accelerate your progress. Join live or watch the recording on your own time.
Solve hands-on tasks
Tasks designed to integrate with your work to build your competence.
Get feedback and collaborate
Individual feedback and peer-collaboration to accelerate your learning