About the course
This course introduces digital marketing and approaches such opportunities and challenges from a multidisciplinary perspective, involving marketing, psychology, and human-computer interaction.
Digital technologies have changed the way in which consumers and brands interface and interact. The constant and rapid evolution of digital environments, as well as the growing availability of tools for brands to engage and interact with their customers, have created multiple opportunities and challenges for firms associated with the way in which they understand consumers, brand touchpoints and user/customer experiences, integrated marketing communications, and market orientation, among others.
TOPICS IN THIS COURSE INCLUDE:
- Introduction to customer experiences in the context of digital marketing
- Digital multisensory marketing: The changing landscape of brand touchpoints
- Introduction to interaction design
- Final reflections around marketing organization considering digital environments
Read more about Information Technology
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.