Who should attend
- Managers and senior managers who are not from a creative background but hope to define a process for developing creativity and ideas within their team, department or business
- Those who wish to refresh their understanding of creativity and how it fits into the innovation process
About the course
In a unique offering from a UK business school, the Cambridge Creativity Lab is a hands-on, intensive two-day experience focused on stimulating personal and collective creativity and on better understanding the importance and relevance of creativity, and its practical range of application within a business context and beyond.
People often say: "I'm really not creative." Or, "Creativity cannot be taught." Or, "We don't have time to think creatively!"
The production of new ideas by individuals or teams can appear in many forms and across all functions and types of organisations – from entrepreneurial startups to well-established enterprises.
The programme describes and puts into practice concepts, models, frameworks and tools of creativity to help participants address live real-world business challenges in a resourceful and inventive way.
The learning experience within the Cambridge Creativity Lab is designed to be inspiring, stimulating and disruptive, and culminates in the creative 'hackathon', a creative pitch competition with presentations delivered to the programme facilitators and leading associates of Cambridge Judge Business School.
The Cambridge Creativity Lab is a dynamic programme combining lectures, discussions, hands-on exercises, and a live creativity challenge.
- What is creativity in business, and why is it relevant in business?
- How ideas can create change and drive innovation
- Experimenting with and valuing your own creative skillset - adding value in a resourceful and inventive way
- Best practices for stimulating creativity at an individual, team and organisational level to achieve organisational goals
- Stimuli and obstacles to creativity
- Concepts, models, frameworks, methods and tools to manage business endeavours creatively.
In addition, attendees will work on at least three creative briefs (including the creative 'hackathon' brief) which contains the following business scenarios:
- New product launch
- Low budget activation for the charity/NGO sector
- Reaction to a PR crisis
- New service ideation
- Business transformation for an industry in decline
- Organisation transformation in a FTSE 100 company.
- Hands-on experience of creativity and how to promote new ideas in your organisation
- Experiment with creativity in a safe environment in order to understand the tools and dynamics required to bring greater creativity to your organisation
- Learn about your own creativity, the creativity of colleagues and those you collaborate with by observing your own behaviours and reflecting on those around you in action
- Acquire tools and skills to capture new ideas
- Develop your creative leadership skills
- Gain frameworks to design a creative culture within your organisation.
University Senior Lecturer in Strategy Fellow of Magdalene College European Masters in Management (ESCP Europe - formerly EAP), DEA (Université Paris X Nanterre), MA (University of Cambridge), PhD (HEC, France) Research interests Strategy, decision-making and performance in creative, arts and ...
Andrzej worked as an award-winning chemical engineer before pivoting via a Cambridge MBA into the creative industries. He has worked in over 40 markets and brands for Saatchi & Saatchi and was the first and only joint member of the creative and planning boards, and won a D&AD pencil along...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.