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About the course
The creation of new and useful ideas by teams or individuals at all levels of an organisation can create change, and this creativity can result in innovation. Ideas can be nurtured and enhanced through practical concepts, frameworks and tools. If we consider that 60 per cent of top executives worldwide name 'creativity' as their top priority (Capitalizing on Complexity, IBM, 2010), whilst 78 per cent of UK businesses recognise 'innovation' as vital to their survival and success (Everyday Innovation, NESTA, 2009) then it is not a surprise that 'Creativity is strongly correlated with superior business performance' (Brodherson et al, Digital McKinsey, 2017).
The Cambridge Creativity Lab is an intensive two-day experience focused on stimulating personal and collective creativity and on better understanding the importance and relevance of creativity in business. This practical, hands-on workshop is designed as an intensive introduction to creativity and its practical range of application within a business context and beyond. It addresses prejudices about creativity (such as, "I'm really not creative", "creativity cannot be taught", "we don't have time to think creatively", etc.), and introduces, discusses, and puts into practice concepts, models, frameworks, methods and tools of creativity to help participants address live real-world business challenges in a resourceful and inventive way.
The learning experience within the Cambridge Creativity Lab is designed to be inspiring, stimulating and disruptive, and culminates in the "creative-hack-a-thon", a creative pitch competition with presentations delivered to the programme facilitators and leading associates of Cambridge Judge Business School.
- What is creativity in business? The importance and relevance of creativity in business and how ideas can create change that leads to innovation.
- Experimenting with and valuing your own creative skillset and potential allowing you to assess how you can add value in a resourceful and inventive way
- Best practices for stimulating creativity at individual, team and organisational level in order to achieve organisational goals
- Stimuli and obstacles to individual, team and organisational creativity – debunk the myths
- Concepts, models, frameworks, methods and tools to manage business endeavours creatively
In addition attendees will work on at least three creative briefs (including the creative hack-a-thon brief) which contains the following potential business scenarios:
- New product launch
- Low budget activation for the charity/NGO sector
- Reaction to a PR crisis
- New service ideation
- Business transformation for an industry in decline
- Organisation transformation in a FTSE 100 company
- Hands-on experience of creativity and how to promote new ideas in your organisation
- Experiment with creativity in a safe environment in order to understand the tools and dynamics required to bring greater creativity to your organisation
- Learn about your own creativity, the creativity of colleagues and those you collaborate with by observing your own behaviours and reflecting on those around you in action
- Acquire tools and skills to capture new ideas
- Develop your creative leadership skills
- Gain frameworks to design a creative culture within your organisation.
Who should attend
- Managers and senior managers who are not from a creative background but hope to define a process for developing creativity and ideas within their team, department or business
- Those who wish to refresh their understanding of creativity and how it fits into the innovation process
Trust the experts
University Senior Lecturer in Strategy Fellow of Magdalene College European Masters in Management (ESCP Europe - formerly EAP), DEA (Université Paris X Nanterre), MA (University of Cambridge), PhD (HEC, France) Research interests Strategy, decision-making and performance in creative, arts an...
Andrzej worked as an award-winning chemical engineer before pivoting via a Cambridge MBA into the creative industries. He has worked in over 40 markets and brands for Saatchi & Saatchi and was the first and only joint member of the creative and planning boards, and won a D&AD pencil along...