The Cambridge Circular Economy Programme

Cambridge Judge Business School Executive Education

How long?

  • 2 days
  • in person

Cambridge Judge Business School Executive Education


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Who should attend

This programme is aimed at function heads and C-suite, as well as mid to senior level executives considering the longer-term strategy of the business.

In particular, this will suit those working within sustainability and/or innovation, as well as those looking to effect change or dealing with risk within the organisation.

About the course

We are at a turning point; the Industrial Revolution bought new ideas, products and growth based on seemingly infinite resources. This enabled technological progress as we had never seen before. Today, that linear system of take-make-dispose is no longer fit for purpose. We now need to build an economy for the future. The Circular Economy is a new paradigm of industrial organisation.

A circular economy model requires firms across the value chain to integrate disruptive technologies as well as design new business models. They must embrace new concepts around longevity, renewability, reuse, repair, upgrade, refurbishment, servitisation and capacity sharing.

Organisations must still consider cost management and evaluate the financial impact. But they must do so by rethinking products and services; designing value propositions with increased efficiency and performance. Approaches such as frugal innovation, doing more with less, need to be considered if the economy is to grow whilst preserving resources.

This intensive two-day programme will provide business leaders with the grounding required to understand these principles, consider their application and explore opportunities from this approach.

Why Cambridge?

Drawing on cutting-edge academic research from the Circular Economy Centre (CEC) based within Cambridge Judge Business School, Dr Khal Soufani, Director of the CEC, will lead this two-day programme.

The University of Cambridge has always emphasised smaller class sizes for maximum interaction and focused effort between world-class faculty and top quality-participants. We have class sizes of no more than 25. This makes your experience here one of quality, relevance and impact.

The Circular Economy Centre (CEC)

Located within CJBS, the Circular Economy Centre is one of the 16 research centres based at the School combining academic vigour alongside practitioner engagement. The Centre’s research focuses on Circular Economy concepts and business models, as well as the policy and business contexts in which they operate. The CEC aims to achieve impact via deep engagement with organisations and their management challenges.


  • Principles of Circular Economy model versus traditional linear business/economic models
  • The case for adopting a Circular Economic model
  • Product, process and supply chain innovation and management
  • Frugal Innovation as an enabler for circularity
  • Impact investing and sustainable finance including Green bonds.

The programme includes the following case studies:

  • IoT (the Internet of Things) as an enabler for circularity
  • Circular Economy, the plastic challenge and opportunity
  • Circularity in healthcare
  • Circularity and the construction industry
  • How to consider circularity for your supply chain
  • Circularity by design.


  • Learn and assess the difference between a traditional economic model and Circular Economic model in order to achieve sustainability goals of business and society
  • Establish the business and financial case for adopting a Circular Economy model
  • Explore the concept of a circularity-by-design approach and understand how to incorporate those principles into your organisation
  • Understand the application of process innovation and supply chain management in a Circular Economy.


Jaideep Prabhu

Professor of Marketing Jawaharlal Nehru Professor of Indian Business & Enterprise Director of the Centre for India & Global Business (CIGB) Fellow of Clare College BTech (IIT Delhi), PhD (University of Southern California) Research interests International business, marketing, strateg...

Christoph Loch

Director of Cambridge Judge Business School Professor of Management Studies Dipl.-Wirtsch.-Ing. (Darmstadt Institute of Technology), MBA (University of Tennessee, Knoxville), PhD (Stanford Graduate School of Business) Research interests How organisations make innovation happen; this includes...

Khaled Soufani

Senior Faculty in Management Practice Director of the Executive MBA Programme Director of the Circular Economy Centre (CEC) Director of the Middle East Research Centre Fellow of Clare Hall College PhD (University of Nottingham) Research interests Corporate finance; financial and managerial strat...

Feryal Erhun

Reader in Operations Management BS, MS (Bilkent University), MS, PhD (Graduate School of Industrial Administration, Carnegie Mellon University) Research interests Strategic interactions between stakeholders in supply chains; socially responsible operations. Subject group: Operations & Tec...

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The Cambridge Circular Economy Programme at Cambridge Judge Business School Executive Education

From  3000 GBP$3,938

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