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Who should attend

  • Important luxury manufacturers / retailers
  • "Second generation" professionals training to take over the family business
  • Professionals from up-and-coming luxury companies
  • Luxury business suppliers (banks, brokers, etc.)

About the course

The Business of Luxury is designed for luxury goods professionals to better understand and navigate an increasingly complex sector, one in which the most important luxury markets are shifting from West to East and from traditional to emerging markets. Executives will master different disciplines specific to luxury goods, such as branding, distribution and specific aspects of financial management, providing them with a broad industry view.

Testimonial, Alumnus

As the world's premier diamond company, De Beers is increasingly seeking out holistic trainings both for our high-potential managers and for our clients, as we operate in an expanding luxury market. Versatility, a 360-degree market view and deep understanding of the industry's various functions give leaders a step-up over the competition. ESSEC Business School has created the Advanced Management Program in the Business of Luxury to respond to these industry needs through a high-impact training during which participants discover firsthand the luxury markets in Paris, Hong Kong, Geneva and New York while interacting with top industry players and academics.

Stephen Luissier, CEO, Forevermark and DeBeers Executive Director, Advanced Certificate - The Business of Luxury

Program Objectives

  • Cultural foundations of luxury brands
  • Success factors of Luxury
  • Brand management and challenges
  • Brand communication and semiotics
  • Relationships with consumers
  • Managing consumers’ experiences in the digital space

Experts

Peter O'Connor

Education International Teachers Programme (ITP), Stockholm School of Economics, Ph.D., Queen Margaret University College, Edinburgh, Scotland Master of Science (Management Information Systems), Trinity College, Dublin, Ireland Bachelor in Management Science (Honours 2.1), Trinity College, Du...

Simon Nyeck

Education Ph.D. Programme Doctoral, ESSEC Doctorat en Sciences de Gestion, Université Paris IX-Dauphine ITP, IMD Lausanne Glocoll Fellow, Harvard Business School Research Areas Areas: Luxury Brand Management, Consumption and shopping attitudes towards luxury products - Anthropology of Powerf...

Anne Flore Maman Larraufie

Dr. Anne-Flore Maman Larraufie is executive adviser of the Fondazione delle Arti – Venezia. She lives between Venice and Paris. She graduated from the Military Academy of Saint-Cyr as an Engineer, got an Advanced Master in Strategy and Management of International Business (SMIB) from ESSEC Busine...

Videos and materials

The Business of Luxury at ESSEC

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about General Management Programs

General Management Program courses offer an excellent opportunity to develop the knowledge and skills necessary to effectively turn all the best practices in marketing, HR, and innovation into actionable and beneficial strategies. After the successfu...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

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