Who should attend
- Important luxury manufacturers / retailers
- "Second generation" professionals training to take over the family business
- Professionals from up-and-coming luxury companies
- Luxury business suppliers (banks, brokers, etc.)
About the course
The Business of Luxury is designed for luxury goods professionals to better understand and navigate an increasingly complex sector, one in which the most important luxury markets are shifting from West to East and from traditional to emerging markets. Executives will master different disciplines specific to luxury goods, such as branding, distribution and specific aspects of financial management, providing them with a broad industry view.
As the world's premier diamond company, De Beers is increasingly seeking out holistic trainings both for our high-potential managers and for our clients, as we operate in an expanding luxury market. Versatility, a 360-degree market view and deep understanding of the industry's various functions give leaders a step-up over the competition. ESSEC Business School has created the Advanced Management Program in the Business of Luxury to respond to these industry needs through a high-impact training during which participants discover firsthand the luxury markets in Paris, Hong Kong, Geneva and New York while interacting with top industry players and academics.
Stephen Luissier, CEO, Forevermark and DeBeers Executive Director, Advanced Certificate - The Business of Luxury
- Cultural foundations of luxury brands
- Success factors of Luxury
- Brand management and challenges
- Brand communication and semiotics
- Relationships with consumers
- Managing consumers’ experiences in the digital space
Education International Teachers Programme (ITP), Stockholm School of Economics, Ph.D., Queen Margaret University College, Edinburgh, Scotland Master of Science (Management Information Systems), Trinity College, Dublin, Ireland Bachelor in Management Science (Honours 2.1), Trinity College, Du...
Education Ph.D. Programme Doctoral, ESSEC Doctorat en Sciences de Gestion, Université Paris IX-Dauphine ITP, IMD Lausanne Glocoll Fellow, Harvard Business School Research Areas Areas: Luxury Brand Management, Consumption and shopping attitudes towards luxury products - Anthropology of Powerf...
Dr. Anne-Flore Maman Larraufie is executive adviser of the Fondazione delle Arti – Venezia. She lives between Venice and Paris. She graduated from the Military Academy of Saint-Cyr as an Engineer, got an Advanced Master in Strategy and Management of International Business (SMIB) from ESSEC Busine...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.