The Business Development Programme

University of Salford, Manchester

University of Salford, Manchester

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

About the course

So much of our daily life is about selling, whether it’s our company, our products or ourselves. Effective sales strategies and techniques not only deliver for your company’s bottom line, but also grow market presence and customer relationships.

Whatever your experience level, we can all improve.

This interactive, two day course will provide delegates with a sound understanding of the key principles of selling and account management. It will also provide delegates with the tools, techniques and confidence to improve their influence and profitability.

The course uses a wide range of learning techniques including case studies and role play exercises designed to reinforce key messages and lessons. It is shaped to suit both those new to sales and account management as well as those with more experience looking for a more formal skills toolkit.

Day 1: Effective Selling & Influencing Day 2: Account Management Fundamentals

Overview

After completing Day 1 delegates will be able to:

  • Understand the principals of selling and what makes a successful sales call
  • Recognise the different steps of a sales call and how to structure an effective sales call
  • Confidently carry out an initial sales calls and have examples to use back at work
  • Use the tools provided to assist them with the application of a sales call, post call review and managing their diaries and appointments

After completing Day 2 delegates will be able to:

  • Understand the principals of account management
  • Apply our course tools, to your own accounts when you return to work
  • Use account strategies in your own business environment
  • Enhance business returns through more efficient account management

Experts

David Murray

David is the former Head of Sports Rights at the BBC, where he was responsible for negotiating all the BBC’s deals with sporting bodies across its TV, radio and online output. Deals were complex, and included the Olympics, World Cup, Formula 1, Wimbledon, Six Nations Rugby Union and the English C...

The Business Development Programme at University of Salford, Manchester

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.