Compare courses
Haas School of Business

The Berkeley Product Management Studio

Add course to comparison
The Product Management Studio | UC Berkeley Executive Education


Our premier Berkeley Product Management Studio Certificate Program delivers a highly curated online learning experience for product management professionals. The Studio offers a flexible schedule with direct application of practical learning exercises guided by live faculty instruction, personal coaching, and small group collaboration. Design, build and manage the products and services customers love.

Key Takeaways

The 4 Core Questions for Every Product Manager

  • What value is my organization providing?
  • How is my organization creating value?
  • How is my organization delivering value?
  • How is my organization capturing value?

Improve Storytelling to Answer the 4 Questions

Create a story to engage decision makers throughout your organization. Manage your product team, speak the language of senior management, and rapidly communicate a comprehensive business model for your organization.

Develop Portfolio of Customer Experiences

Develop and build customer experiences and identify how to best execute roadmaps over time.

Apply Innovation Capabilities to New Product Ideas

Harness the latest Design Thinking tools to obtain deeper insights for transformational products and determine the most effective methods for integrating market feedback to drive product decisions.

Studio Components

  • Berkeley-Haas and ExecEd Faculty
  • Weekly Dynamic Exercises to Apply Tools
  • Individual Coaching from Expert Product Managers
  • Small-Group and Peer Coaching Sessions
  • Live Faculty Sessions
  • Berkeley Product Management Studio Certificate

Program Description

Through the lens of design thinking, The Product Management Studio helps you tell, and sell, your product's story. Our premier Digital Studio program conducted by Faculty Director, and Earl F. Cheit Faculty Fellow at the Haas School of Business, Dr. Sara Beckman, will take you through: uncovering the narrative of product innovations, mastering the Product Management Canvas, developing transformational customer experiences, writing your new pricing story, and much more. We have designed a dynamic, immersive experience by offering live sessions led by distinguished Berkeley-Haas faculty, personal coaching sessions with product management experts, peer-coaching feedback sessions, and facilitated group discussions in small, intimate teams. You will leave this program having participated in a series of hands-on exercises and simulations to ensure that knowledge gets put to work in your career and your organization with the Berkeley Product Management Studio Certificate.

Who should attend

Experienced professionals focused on designing, managing, and launching products as well as engineers interfacing with Product Management.


Education PhD, Organizational Behavior, Aston University MSc, Industrial Administration, Aston University BA with Honors, Sociology & Social Administration, Hull University Positions Held At Haas since 1986 2009 – present, Advisory Board, Center for Teaching Excellence, Haas School of Busi...
Education PhD, Industrial Engineering and Engineering Management, Stanford University MS, Statistics, Stanford University MS, Industrial Engineering and Engineering Management, Stanford University BS with Distinction, Industrial Engineering, Stanford University Positions Held At Haas since 198...
David Mok is the Senior Director of Pricing Strategy & Analytics at DePuy Synthes (a Johnson & Johnson company), leading the pricing function for a $1B business. He is currently working on improving price realization amidst industry health care reform in a recessionary environment. At Se...


Detailed Description
Detailed Description
Show more