The Berkeley Product Management Studio
Our premier Berkeley Product Management Studio Certificate Program delivers a highly curated online learning experience for product management professionals. The Studio offers a flexible schedule with direct application of practical learning exercises guided by live faculty instruction, personal coaching, and small group collaboration. Design, build and manage the products and services customers love.
The 4 Core Questions for Every Product Manager
- What value is my organization providing?
- How is my organization creating value?
- How is my organization delivering value?
- How is my organization capturing value?
Improve Storytelling to Answer the 4 Questions
Create a story to engage decision makers throughout your organization. Manage your product team, speak the language of senior management, and rapidly communicate a comprehensive business model for your organization.
Develop Portfolio of Customer Experiences
Develop and build customer experiences and identify how to best execute roadmaps over time.
Apply Innovation Capabilities to New Product Ideas
Harness the latest Design Thinking tools to obtain deeper insights for transformational products and determine the most effective methods for integrating market feedback to drive product decisions.
- Berkeley-Haas and ExecEd Faculty
- Weekly Dynamic Exercises to Apply Tools
- Individual Coaching from Expert Product Managers
- Small-Group and Peer Coaching Sessions
- Live Faculty Sessions
- Berkeley Product Management Studio Certificate
Through the lens of design thinking, The Product Management Studio helps you tell, and sell, your product's story. Our premier Digital Studio program conducted by Faculty Director, and Earl F. Cheit Faculty Fellow at the Haas School of Business, Dr. Sara Beckman, will take you through: uncovering the narrative of product innovations, mastering the Product Management Canvas, developing transformational customer experiences, writing your new pricing story, and much more. We have designed a dynamic, immersive experience by offering live sessions led by distinguished Berkeley-Haas faculty, personal coaching sessions with product management experts, peer-coaching feedback sessions, and facilitated group discussions in small, intimate teams. You will leave this program having participated in a series of hands-on exercises and simulations to ensure that knowledge gets put to work in your career and your organization with the Berkeley Product Management Studio Certificate.
Who should attend
Experienced professionals focused on designing, managing, and launching products as well as engineers interfacing with Product Management.