The art of Storytelling

The University of Auckland Business School

How long?

  • from 2 days
  • in person

The University of Auckland Business School


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Who should attend

  • Those looking to step up to the next level in their role or aspiring to formal leadership positions.
  • Those needing to build connections, motivate and inspire others.
  • Anyone tasked with analysing data and providing insights to the broader organisation.
  • Those working in environments with diverse stakeholders, employees or customers.
  • People eager to better understand their own personal drivers and learn how to communicate their purpose more effectively.

About the course

[](http://)In a world awash with information and data, navigating what and who to pay attention to has become a significant challenge. Leaders in workplaces and organisations around the world are experiencing record low levels of engagement. How do we navigate it all? How do we ensure that we engage and connect effectively?

Storytelling is no longer just the domain of performers, creatives and extroverts. The ability to communicate through storytelling is quickly becoming a key leadership competency, and successful leaders today are skilled in using stories to engage, unite and inspire teams and diverse audiences. Customers and employees alike are choosing to work with organisations and businesses that demonstrate authentic purpose and values in action, and storytelling is increasingly becoming a vehicle for engagement.

As millennials increasingly opt to work for purpose and values-led organisations and disengagement levels are at record highs, developing narratives that authentically articulate values in action is a critical leadership competency.

The Art of Storytelling course will enable participants to engage increasingly diverse workforces, bringing purpose, strategy and goals to life through story.

Topics covered

This is a practice-based course that supports participants to identify and develop a personal media ecosystem. Each participant will record (with video, audio and the written word) a basic story repertoire for potential use on social media, websites, apps, video, podcasts etc.

The core topics covered in this course are:

  • Identifying purpose: Articulating your ‘why’ and what you are bringing to your work and to the world.
  • Story science: Understanding the science behind story and how stories engage people and shift behaviour.
  • Story arc: Developing a three-part story structure, based on models including ‘The Hero’s Journey’.
  • The nature of stories: Explore the use of metaphors from nature in story to connect with diverse people.


At the end of this course, participants will be able to:

  • Identify and build confidence in personal communication style and develop a personal media ecosystem.
  • Hone observational skills to gather stories.
  • Effectively combine data, evidence and experience as stories.
  • Build human-centred connections and relationships through story to engage across different ethnicities, genders, ages and abilities.
  • Understand and clearly articulate individual purpose through story to build trust, motivate and unite teams.
  • Develop stories using a three-part story arc.


Andrew Melville

Andrew is a facilitator, coach and storyteller – helping leaders and organisations connect their people with their purpose. For the past 15 years, he has led his own communications and facilitation agency while working across business, government, not-for-profit and Iwi sectors. He has developed...

The art of Storytelling at The University of Auckland Business School

From  2295 NZD$1,567

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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