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Kelley School of Business

Technical Storytelling

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This two-day executive course—delivered in partnership with NSWC Crane—offers a proven set of principles to effectively communicate technical solutions and deliver effective presentations to non-expert audiences.

Start building momentum in your career.

You’re ready to go to the next level in your career, and a short course from the Kelley School of Business Executive Education program will take you there. Interactive learning conducted by leading industry experts—all in one or two days

How can you consistently create and deliver effective presentations on technical topics?

Employees in technical areas often struggle with their ability to communicate details of technical solutions to a broad audience with limited technical understanding. These struggles can lead to miscommunication and misunderstanding that impedes efficient application of technical solutions.

This Technical Storytelling course will give you a practical toolkit for creating effective presentations through data storytelling. You will learn how effective storyboarding and visualizing your presentations enables your audience to better understand how your technological solutions benefit them, while also helping them engage with the narrative of your presentation.

Understand how to use storytelling techniques to make your presentations more comprehensible and engaging.

In this two-day course, you will be introduced to innovative storytelling and presentation strategies specifically designed to enable technical experts to inform and engage their audiences. Through a combination of theoretical backing and hands-on projects, you will learn how to frame your technical information to deliver an informational story that will aid your audience’s comprehension of the issues at hand. You will also discover best practices for incorporating into your narrative graphics and data visualization, including graphical encoding for times series analysis, ranking and part-whole analysis, deviation analysis, and distribution analysis. The course will culminate in a hands-on session where you will develop a data story using Tableau, allowing you to get expert feedback on your technical storytelling from award-winning Kelley School of Business professors

Learning outcomes: what you'll take back to the office

After completing this course you will:

  • Understand how to frame an IT problem and solution to deliver an effective story
  • Understand how to collect and utilize evidence to support your recommendations
  • Gain storytelling and presentation strategies for communicating to IT non-expert audiences
  • Discover graphical encoding for time series analysis, ranking and part-whole analysis, deviation analysis, and distribution analysis
  • Learn skills for effective messaging through slide titles and data visualization
  • Gain hands-on experience developing a data story with Tableau

Who should attend

This course is ideal for anyone in a technical position or team who has to make presentations on technical topics.


Areas of Expertise Data lifecycle management, Data visualization, Predictive analytics, Semiotics and database design, Cognitive aspects of data management, Data governance Academic Degrees PhD, University of Arizona, 2002 MBA, Management Studies, University of Bombay, 1994 BE, Electronics, M...
Areas of Expertise Data Modeling, Heterogeneous Databases, Virtual Teams and Groupware, Usability in Mobile Systems, Software Engineering, Database Design Academic Degrees PhD, Business Administration, University of Arizona, 1995 MS, Computer Science, University of Iowa, 1993 BE, Computer Sci...
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