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Terry College of Business

Tarkenton Certificate in Entrepreneurship

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Description

The Tarkenton Certificate in Entrepreneurship gives you the power to make your own way. It’s a comprehensive program that delivers the knowledge and tools you need to start or accelerate your business. Combining the educational expertise of the University of Georgia Terry College of Business faculty with the entrepreneurial legacy of the Tarkenton Institute, the program teaches not only business skills but also entrepreneurial thinking. Our Program includes 100 hours of video lectures and hands-on practical assignments to prepare you for the world of entrepreneurship.

From developing an idea to building a business model, back office management to sales and marketing, and everything in between, the Tarkenton Certificate features MBA-level learning that is open to anyone—with no prerequisites and a price tag that’s a fraction of an MBA program. The result is an incredible range of powerful business knowledge designed to get you in the game quickly and successfully.

Program

Module 1: Principles of Entrepreneurship

  • Introduction to Entrepreneurship

Module 2: Planning Your Venture

  • Developing a Concept for a New Business
  • Beginnings of a Good Plan
  • The Business Plan Narrative
  • Planning for Predictable Revenue
  • Management
  • Leadership

Module 3: Funding Your Venture

  • The Business Plan: Financials
  • Finding the Funds

Module 4: Customer Acquisition

  • Website Basics
  • Digital Marketing
  • Sales Activities
  • Customer Focus

Module 5: Financial and Legal

  • Banking Services
  • Keeping the Books
  • Dealing with Legal Counsel

Module 6: Operations

  • Human Resources
  • Insurance and Risk Management
  • Government Regulation
  • Information Technology

Experts

David Sutherland lectures on entrepreneurship and business innovation at the Terry College of Business, and is faculty advisor to the MBA Entrepreneurship and Business Innovation Club. He also lectures at Universidad de los Andes in Bogota, Colombia, CEDIM Design Institute in Monterrey, Mexico, a...
Fran Tarkenton is a serial entrepreneur and NFL Hall of Fame quarterback, and the founder of Tarkenton Companies. During his NFL career, Tarkenton set every major record for quarterbacks: wins, completions, pass attempts, touchdowns, passing yards, and rushing yards. He led the Minnesota Vikings ...
Christopher Hanks is an entrepreneur, lecturer on entrepreneurship, and Tarkenton Institute advisor. He lectures on entrepreneurship at both the Terry College of Business at the University of Georgia and the Coles College of Business at Kennesaw State University. He has owned multiple businesses,...
Jennifer Osbon is a full-time lecturer at the Terry College of Business at the University of Georgia, teaching social media and digital marketing courses using curriculum she personally developed personally. Founder and CEO of MegaPlayer, a full-service digital and social media agency, Jennifer h...
Everett Darby is a senior consultant and partner with Growth River Consulting, which focuses on developing business leaders and teams. He lectures on entrepreneurship at the Terry College of Business at the University of Georgia and is on the faculty of the Certified Professional Innovator Progra...
Shep Hyken is a customer experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. She...
Rick Gossett has been the COO of Tarkenton Companies for more than 20 years, responsible for business software development, unique partnerships, business educational content and consulting, and more. Before joining Tarkenton Companies, Rick owned and operated a private practice as a CPA. Prior to...
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