Tactical Marketing Management

ICTD International Centre for Training and Development

How long?

  • 5 days
  • in person

ICTD International Centre for Training and Development

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Who should attend

  • Individuals looking to update and/or add to their body of knowledge, expertise and credentials in order to advance their current career or change career paths
  • Managers seeking to strengthen their skills in current business theory and practice to enhance their job and company effectiveness
  • Individuals with a specialized skill set or business focus area who desire a more complete understanding of other functional areas of business in order to improve their job performance and synergy within their organization
  • Individuals with a technical or vocational skill set interested in moving into management positions

About the course

A business may have developed terrific products and put together a talented management team, but ultimately success hinges on persuading a significant number of customers to select your company’s products and services over someone else’s.

Innovative strategies, a comprehensive understanding of consumer behavior, and aggressive communication of the companies message combine to bring about that success.

The upcoming series is designed to give professionals a complete overview of all the aspects of marketing.

## Course Objectives

Participants will explore the importance of marketing within an organization and how it relates to other business functions.

## Course Outline

Key topics we will cover include:

  • Defining marketing strategy
  • Developing a sustainable competitive advantage
  • Competing through strategic alliances and networks
  • Competing through service and customer relationship management
  • The political, economic and regulatory forces affecting international marketing
  • Global marketing strategies
  • Internet marketing including social media, networks and blogs

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Tactical Marketing Management at ICTD International Centre for Training and Development

From  $3,300

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