Tactical Marketing Management

ICTD International Centre for Training and Development

ICTD International Centre for Training and Development

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Read more about Human Capital Management

In the rapidly changing global marketplace, companies that consider Human Resources as purely business-serving are inevitably falling behind. That is ...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

  • Individuals looking to update and/or add to their body of knowledge, expertise and credentials in order to advance their current career or change career paths
  • Managers seeking to strengthen their skills in current business theory and practice to enhance their job and company effectiveness
  • Individuals with a specialized skill set or business focus area who desire a more complete understanding of other functional areas of business in order to improve their job performance and synergy within their organization
  • Individuals with a technical or vocational skill set interested in moving into management positions

About the course

A business may have developed terrific products and put together a talented management team, but ultimately success hinges on persuading a significant number of customers to select your company’s products and services over someone else’s.

Innovative strategies, a comprehensive understanding of consumer behavior, and aggressive communication of the companies message combine to bring about that success.

The upcoming series is designed to give professionals a complete overview of all the aspects of marketing.

## Course Objectives

Participants will explore the importance of marketing within an organization and how it relates to other business functions.

## Course Outline

Key topics we will cover include:

  • Defining marketing strategy
  • Developing a sustainable competitive advantage
  • Competing through strategic alliances and networks
  • Competing through service and customer relationship management
  • The political, economic and regulatory forces affecting international marketing
  • Global marketing strategies
  • Internet marketing including social media, networks and blogs

Videos and materials

Tactical Marketing Management at ICTD International Centre for Training and Development

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Human Capital Management

Basically, HR management can be defined as the effective use of human resources in an organization with the help of various management strategies. Due to the diversity of the courses, you should be aware of your needs while selecting one. Human Capit...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.