Who should attend
Executives, general managers, business founders, business developers, innovation managers, product and service developers, sustainability managers, marketing managers, engineers.
About the course
This programme combines industry expert knowledge on sustainability business development with the international highly recognized expertise of ESCP Europe.
The United Nations’ Sustainable Development Goals (SDGs) summarize humanity’s most pressing challenges – which at the same time represent important threats and opportunities for business. But most businesses struggle with using the SDGs as a framework for their business and innovation activities to make use of the opportunities sustainable development offers.
The forecasts of leading research institutes are clear: In ten years, only those companies that can integrate sustainability in their business will be successful and keep up with their competitors. Products, services and production process must keep up with ecological and social standards, the impact of business on nature and society becomes increasingly visible and traceable, and concumers are expecting more responsible offers.
This seminar focuses on how the SDGs can be used as a framework for business model development. You will learn a new business modelling technique to create sustainable business models and to leverage the values of individuals and organisations as well as the SDGs as an untapped source of business model innovation. Established corporates, start-ups, intra- and entrepreneurial teams learn to explore, dispute about, and co-define business ideas for their existing or new business.
Benefits for Participants
- Create values-based and sustainability-oriented business models.
- Leverage your values as an untapped source of innovation
- Improve the sustainability performance of the business you are already in
- Design a new and sustainability-driven business from scratch
- Leverage the United Nations’ Sustainable Development Goals (SDGs) in a business context
Henning Breuer is professor for business and media psychology at the University of Applied Sciences of Media, Communication and Management in Berlin and founder of UXBerlin – Innovation Consulting. His academic research and consulting work for corporate clients from automotive, internet, and tele...
Florian Lüdeke-Freund is Lecturer at ESCP Europe (Berlin campus), where he also holds the Chair for Corporate Sustainability. He is a Research Fellow at the Centre for Sustainability Management, Leuphana University, and the Governing Responsible Business Research Environment at Copenhagen Busines...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.