Sustainable Business Development

Maastricht School of Management

How long?

  • 10 days
  • in person

What are the topics?

Maastricht School of Management


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Who should attend

  • Senior executives and policy makers involved in local economic development, CSR management or who have a strong motivation to learn more about sustainable development issues
  • Lecturers and researchers in fields related to local economic development, sustainable development and CSR

About the course

Contribute to economic and social development

This program demonstrates how external issues such as globalization, climate change, environmental pollution and the social media can be successfully managed through a cooperative development approach transcending the traditional boundaries between the public and private sectors.

This program consists of two main blocks of one week each. During the first week of the program we address issues regarding Corporate Social Responsibility (CSR). CSR can be seen as an example of what in general terms is stated by Business Ethics: ethics deal with values, norms and standards that we ­ both individually and collectively ­ apply to our behavior and our activities. This is an important aspect for those who are or will be the frontrunners within society. In a global society the debate about these values, norms and standards is essential in order to (prosperously) co-exist and contribute to a life worth living. An open dialogue is also -­ if not predominantly - required for economic arena, where different stakeholders might have different views on the responsibilities of corporations, investors, governments and the civil society. During this week we will both provide theoretical and practical CSR skills. We will start with a discussion on the different theoretical aspects of CSR: what is CSR? What are the internal and external elements of CSR? And what is the role of ethics within CSR? Finally, we will bring this into practice by applying the concepts to your own practice and you have the chance to develop a CSR strategy for your organization.

The second week will address issues related to the value chain. What is a value chain? How does it contribute to sustainability of businesses from a policy perspective and how does it relate to local economic development? Apart from the theoretical concepts we will practice different value chain analyses. Next we will discuss its relations to sustainable business. Different forms of public private partnerships for development will be presented and the pros and cons of these partnerships will be addressed. Finally we will address policy issues related to value chain analysis.

Reasons to follow Sustainable Business Development

  • Analyze concepts of sustainable environmental, economic and social development and share experiences with experts and practitioners from around the world
  • Develop skills to analyze value chains, assess ways for sustainable business upgrading and discuss the possibilities for policy development
  • Develop the skills to implement, monitor and evaluate CSR

Course objectives

The main objective of the course is to familiarize students with an ethical orientation toward the worlds of business, investment and policy. Using theories, concrete examples, videos, cases and the like, students learn to analyze value chains, ethics, corporate responsibility and public private partnership . Students are expected to actively participate in discussions and other work forms. Moreover, the setting of this training program is unique. The Netherlands is one of the frontrunners in terms of Sustainable Business Development. Next, MSM, located in the South of the Netherlands, is one of the leading business schools in the world focusing especially on emerging markets. MSM has a long lasting research and training track record and experience which will contribute to this program. As such the training can build upon top experts from both the business and education sector who have worked all over the world in this particular field. An important feature of this training program is the focus on cases from emerging economies. Additionally, interesting work visits will contribute to a rich training program. Finally, participants of the program come from all over the world . The MSM cross-cultural learning experience will provide participants with a unique learning experience.

Learning objectives

  • Have insight in the concepts of value chains and public private partnerships and know how to analyse them.
  • Understand the link between value chain analysis, public private partnership and policy development.
  • Comprehend the importance of multi-stakeholder meetings and know how to manage them.
  • Understand the underlying concepts of CSR and gained management knowledge about Corporate Responsibility and Sustainability Approaches.
  • Further developed tools of ethical, environmental and social responsibility with an emphasis on systems, standards, organizational change and reporting.
  • Recognize the role of government, business and civil society in achieving sustainable development.
  • Consider a range of ethical problems and dilemmas and develop skills to solve such problems.

Teaching methods

Our experts help you explore ways to contribute to the sustainable performance of your organization and/or regional economy, enabling you to gain substantial insight into policy making, involving tools such as stakeholder management, corporate social responsibility (CSR), the “greening” of organizations, developing global value chains, and collaboration through partnerships and stakeholder dialogues. You will attend work visits and guest speaker sessions that will provide deeper insights and highlight best practices of sustainable development and management at organizational level. The individual action plan you develop during the program enables you to put your newly acquired knowledge and skills into practice in your daily work.


Jakomijn van Wijk

Jakomijn van Wijk is an assistant professor of Sustainable Business and Interim Director of the DBA School at the Maastricht School of Management, Netherlands. She completed her PhD at VU University Amsterdam and her MSc in political science of the environment at Radboud University Nijmegen and L...

Sustainable Business Development at Maastricht School of Management

From  5098 EUR$6,203

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