Success Factors in the Digital Sales Process

Munich Business School

Munich Business School

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Who should attend

The main target group of this seminar is anyone who is active in a sales position in companies. This includes account managers, key account managers, global account managers, business development managers, sales managers and sales representatives. The focus is on B2B sales. In addition, this seminar is relevant for anyone who is seeking a career in a sales role or who wants to develop their sales skills.

About the course

Digitization has a lasting effect on the purchasing behavior of customers and leads to radical changes in customer communication across all industries, which is characterized by a new type of information and interaction behavior. The distribution and sales process is thus in a state of complete distribution. In this one-day/two-day seminar you will get an overview of digital distribution possibilities as well as its success factors and develop your personal digital brand management for direct implementation in practice!

COURSE CONTENTS

Participants learn about digitization strategies in sales, (lead management & sales funnel) and get an overview of marketing tools for digital sales (social media marketing, social selling, viral marketing, content marketing, referral marketing). From this, you will recognize how digital media can increase efficiency in sales. Using a case study on Big Data, you will also learn how data is changing us and will continue to change us, giving you an insight into the future of the digital sales process. Based on this input and knowledge, participants will develop a digital brand management for presenting the personal brand in social media and conclude the seminar with the following results for direct implementation in practice:

  • Checklist for building a digital personal brand as a brand ambassador.
  • Checklist for digital tools in digital sales
  • Guide for content strategy

Experts

Barbara Wolf

Dr. Barbara Wolf is a digital marketing strategist & global communications expert. As entrepreneur and communications consultant she focuses on a user-centric approach, inspires new ideas, connects people, designs business models and turns ideas into products, services and process improvement...

Success Factors in the Digital Sales Process at Munich Business School

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

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