About the course
Learn a systematic way to anticipate what your competitors might do next -- and decide what to do about it. In this course, you’ll learn how to build competitive insights on other organizations by examining what they are currently doing, what advantages and assets they have, and the mindsets of the decision-makers. Through “Black Hat” exercises, you’ll role-play a competitor in a current industry situation to create a strategic profile of them and their likely choices in the coming years (e.g., driverless automobiles, streaming TV services). By looking at the world from your competitors’ perspective and embedding the practice into strategic planning, your firm will be less susceptible to surprises, better prepared for disruptions, and more fit for the future.
- The framework for “getting into your competitor’s head’
- Methodology for predicting your competitor’s reaction
- Black Hat exercises and war gaming
- Successfully Integrating competitive insight capabilities into the organization
- Reframe your thinking to make a competitor analysis mindset more natural
- Assess what competitors are likely thinking and predict what they will likely do
- Practice using the frameworks on a real-world company
- Shift your mindset to appreciate that competitors are not irrational, but can be understood
Area of Expertise: Business/Corporate Strategy, Management Strategy, Negotiation, Business/Corporate Strategy, Management Strategy, Negotiation Research Interests: Competitive Dynamics, Entrepreneurship Awards/Honors: MBA Reid Teaching Award, Washington University in St Louis, 201...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.