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Schulich Executive Learning Centre

Strategy - the What (Sales Leadership)

Masters Sales Leadership Testimonials - What participants are saying
Mar 30—Apr 2, 2020
4 days
Toronto, Ontario, Canada
CAD 3525 ≈USD 2623
CAD 881 per day

How it works

Description

Leadership

  • Transforming organizations for success – a leader’s perspective
  • Achieving inner integrity: understanding yourself and others
  • Innovating through resilience and a culture of change
  • Influencing through building human networks
  • Integrating by aligning people, processes and structure

Learning Outcome: Use a world-class sales leadership model to improve your leadership approach and ability to achieve in-year sales results and long-term returns.

Enhancing Your Critical Thinking

  • Applying techniques for innovation
  • Framing and re-framing from multiple perspectives
  • Identifying the strategic solutions

Learning Outcome: Learn how to manage paradox and apply strategic thinking in your business.

Strategy Alignment: Linking Sales Plans & Growth To Company Strategy

  • Achieving alignment – up, down & across your organization
  • Corporate strategy fundamentals
  • Aligning sales & marketing strategies
  • Identifying leading indicators that you can manage for success

Learning Outcome: Using a ‘strategy-canvas’, participants will create a roadmap to grow revenue, a corporate value proposition and leading indicators of future success.

Strategy Execution: Putting Your Strategy into Action

  • Segmenting clients, opportunities and buyers
  • Sales structure, selling roles, coverage and deployment
  • Motivation and incentives
  • Forecasting, quota setting and goal allocation

Learning Outcome: This module links corporate strategy with sales execution. Learn practical methodologies for translating organizational goals into tactics to optimize sales execution.

The Account Development & Opportunity Management Processes

  • Identify untapped potential – grow net new business
  • Develop a winning competitive strategy
  • Get higher, wider, deeper with the ‘Connections’ Account Strategy
  • Gain access to conversations that increase wallet and market share
  • Create new opportunities for you and your clients
  • Increase sales productivity & reduce sales cycle time

Learning Outcome: Learn how to inspire a client-centred approach to create real value for your clients. Build an account development and opportunity management process that will drive competitive advantage.

Who should attend

Limited to just 25 participants, this program is designed for those driven to be best-in-class in sales leadership, and specifically for sales executives and managers with several years of leadership experience who are, or will be, responsible for strategic direction. This program is recommended for vice-presidents; directors of sales; divisional managers; national, international, regional and area sales managers; high-potential leaders with mature sales experience; and presidents of small and medium business. An entry interview will confirm that the module suits your experience and goals and will provide a fertile, collaborative learning environment of colleagues.

Experts

Biography Joe Sherren, President of Ethos Enterprises Inc., is a management effectiveness expert who has spoken to more than 4,000 audiences in over 30 countries in the areas of leadership, team development and group motivation. His corporate experience includes 25 years in senior management pos...
Biography Kim is a strategic adviser, public speaker and facilitator on topics related to talent acquisition, including social media, recruitment, and retention and leveraging the employment value proposition. Programs Masters Certificate in Sales Leadership› Areas of Interest General Mana...
Mark is a leader in both European and North American training, with a solid track record of lecturing regularly at the UK's top universities including Oxford and Cambridge, and academies, including the Royal Academy of Dramatic Art (RADA). A highly distinguished and internationally awarded perfor...
Nick Foster is an experienced executive who spent 30 years practising the craft of sales and marketing in North America's high-tech industry. Today, Nick is consulting with companies who are looking to create more conscious alignment between their culture and their brand recognizing that transfor...
Stephen Friedman is an executive coach, career coach, facilitator and trainer, working in the areas of management interpersonal skills, group development, strategic thinking skills and HR for numerous organizations and individuals. His experience with in this area spans over 20 years. He speciali...
Jim Harris is one of North America’s foremost management consultants, public speakers, authors and thinkers on change and leadership. He has 20 years’ experience as a professional speaker and consultant, and speaks internationally at more than 40 conferences a year on topics including innovation...
Lee-Anne McAlear is Program Director, Centre of Excellence in Applied Innovation Management for the Schulich Executive Education Centre, York University. Lee-Anne is an experienced facilitator, writer, consultant and speaker with a background in innovation, leadership development, strategic plann...
Amar is a principal at Sales for Life, a firm focused on pushing boundaries of social selling in the B2B sales landscape. Amar focuses on helping bridge the gap between social business goals and execution.
Biography Rhona is an award winning part-time faculty member of York University’s Schulich School of Business, Program Director for SEEC’s Schulich Mini-MBA: Essentials of Management, and founding partner of SIGMA Strategic Solutions Inc. where she works with organizations to align people, perfo...
Biography Lorella DePieri is Program Director for the Centre of Excellence in Sales Leadership. Her areas of training expertise include sales and sales management, corporate culture and wellness, facilitation, presentation skills, team building, negotiation skills and change management. Areas o...

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