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Indian Institute of Management Calcutta

Strategy in the Digital Era – Learning to Manage and Thrive on Network Effects

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Description

Digitization of organizations, business processes and marketplaces have created new challenges for managers mandated to chart the strategic direction of organizations. Digital businesses enable and thrive on a new economics, where increasing returns between complementary provisionings play a pivotal role, leading to extreme (or hyper) competition, supernormal profits and exploding valuations. Understanding the dynamics of the new economics underlying these novel business contexts require revisiting several old conceptual tools on which traditional management techniques were based. On the other hand, digitization has created a plethora of digital assets whose storage, archiving, cross-data-linkages, etc. has raised new business possibilities on questions of control and access to data assets, or governance over transactions, or managing networks and standards while creating fresh challenges for old ways of organizing.

OBJECTIVES:

This program aims to acquaint participants with the concepts, techniques and tools developed thus far to understand and analyse key strategy questions of growth, value creation and appropriation, sustainability and profitability of digital businesses with increasing returns and network externalities. It will also help participants appreciate how and why traditional industries organized around physical assets (such as a car-making plant) along with firm-specific skills/capabilities may face disruptions in their major functions due to digitization requiring them to rethink their strategies and modes of organizing.

KEY TOPICS:

  • Business strategies for the digital world: What has changed?
  • Differentiating between products and platforms
  • Strategizing for increasing returns and network effects in multi-sided platforms
  • Appreciating digital disruptions: Business models, governance architectures
  • Managing complementarities and strategic conflicts in digital ecosystems
  • Open strategies: Organizing for the digital era

Who should attend

Senior managers and senior functional executives across new economy industries like high tech, IT & analytics, e-commerce, mobile app-based businesses, bio-informatics, as well as industrial age firms that have to contend with digital disruptions in its major functions.

Experts

Prof. Biswatosh Saha did his B.Tech from IIT Kharagpur and completed his doctoral research at IIM Calcutta. His research work has been published in Strategic Management Journal, Journal of Marketing Management, AI & Society, Economic and Political Weekly and in books published by Sage and Tay...

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