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Kenan-Flagler Business School

Strategy Fundamentals

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Description

Leaders have a responsibility to design and implement a strategy for their team or business function. Yet, not all leaders understand their role in this process or how to align strategy to the overall vision of the organization. Strategy Fundamentals provides you with the foundational knowledge to plan an effective strategy, address the day-to-day allocation of resources, achieve the best possible performance, and, ultimately, contribute to the advancement of your organization.

Outcomes

  • Create goals in alignment with the organization’s vision, core values, and purpose
  • Use strategy to effectively make decisions on a day-to-day basis
  • Leverage tools and frameworks in business and corporate strategy design
  • Adapt strategy based on market conditions and internal priorities
  • Manage costs and invest in process improvements

Experts

  Atul Nerkar research focuses on how technology, innovation and entrepreneurship affect business and corporate strategy. He studies research productivity in organizations and the evolution of technological capabilities in the context of the pharmaceutical, chemical and optical disc industries...