Strategy & Digital Transformation

CFO Next

in partnership with Texas A&M University

CFO Next

in partnership with Texas A&M University


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No organization, it seems, is immune to the realities in which business models, value propositions, customer experiences, products, services, organizational processes, and management practices have been, or are being, transformed by technologies such as social media, mobile, analytics, cloud, Internet of Things (IoT), blockchain, and artificial intelligence.

It is therefore paramount that all organizations have a strategy that clearly maps out how the organization plans to leverage digital technologies and the business outcomes that it is seeking. Executing this strategy requires building the necessary organizational capabilities and achieving the required organizational transformation. However, research reveals that this is incredibly difficult to achieve.

Business leaders play a pivotal role in determining whether or not their organizations exploit the innovative opportunities provided by technology. In particular, realizing value from digital requires the leadership team’s attention and oversight. They set the tone for digital, and their active participation determines whether their organization optimizes a return from spending on technology. Many don’t seem to understand this, or quite know what they should do.


Joe Peppard

Professor Joe Peppard is Principal Research Scientist at MIT Sloan School of Management. He researches, teaches and consults in the domains of IT leadership, digital strategy and innovation, the execution of digital transformation programs, the creation of value from IT investments, and the role,...

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