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Bentley University

Strategy and Innovation: Competitive Analysis and Design Thinking

2-Day Program in Strategic Thinking and Innovation
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Learn How to Think Creatively and Strategically to Move Your Business Forward

The global economy is presenting the business world with myriad challenges and opportunities that require innovative approaches and a new skill set. This program has been developed to help managers understand the ways in which they can evaluate their industry and their organization and strategically evaluate opportunities for future growth.

This interactive, two-day course covers a variety of ways to learn how to change the way you think. The first day will present you with opportunities to undertake a competitive analysis and then to use that information to find new ways of creating measurable value for your company. On day two, you’ll take part in a design thinking simulation exercise and then identify and evaluate opportunities to move your business forward.

In this program you will learn how to:

  • Analyze the external business environment and evaluate competitive forces impacting your organization
  • Understand business model concepts
  • Develop unique value propositions
  • Comprehend principles of innovation
  • Apply principles of design thinking to innovative problem solving
  • Use new problem solving experiments to refine solutions

Join a group of your peers to hone your strategic thinking skills in an engaging, hands-on learning experience. Participants receive a Professional Certificate upon completion of this program.

Topics of Bentley Strategy and Innovation Program

Day One—8:30 a.m. to 4:30 p.m.

  • Sources of Innovation—Creating Value
  • Competitive Analysis—Understanding the Environment
  • Value Creation and Capture
  • Business Model Concepts
  • Customer Value Propositions
  • Value Innovation—Thinking Bigger

Day Two—8:30 a.m. to 4:30 p.m.

  • Types and Patterns of Innovation
  • Design Thinking Simulation Exercise
  • Identifying Opportunities
  • Evaluating Opportunities
  • Barriers to Innovation
  • Experiments and Outcomes

Who should attend

This program was specifically designed for those individuals facing particular challenges within their organization that seem to be immune to conventional ways of thinking. Those who would particularly benefit from this program include:

  • Mid-to-senior level management professionals interested in developing strategic thinking and innovation techniques
  • Those responsible for leading teams and developing organizational strategy
  • Leaders desiring to stretch organizational thinking beyond traditional boundaries


Dr. Edelman's research interests center around firm resources and networks. In the entrepreneurship area, she has examined firm resources and strategies in the context of new venture creation processes, small firms as well as entrepreneurial cognition. In larger firms, she has examined knowledge ...


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