About the course
The first module of Digital MBA Program
- Explore some of the proven global frameworks and learn how to adapt them to the Russian environment.
- Create a ready-made strategy to digitize your business during the process of training.
Format: Fully online. 4 days of intensive training with aninternational teacher and weekly webinars.
Course language: Russian and English with simultaneous interpretation
"Strategy & Digital Transformation” is a standalone Digital MBA course for executives whose business needs to transition to digital.The course will help to create a digitalization strategy and assess the benefits of modern business education.
MBA Program at Judge Business School in 2019 was ranked 2nd in the UK by the Financial Times among annual MBA Programs.
The impact of digitalization on the competitive environment of your industry and business
Business simulation in teams
Case analysis from various industries including:
- Apple. How Apple emerged from the crisis to become one of today's technological leaders
- Xiaomi. Shift from centuries-old product model to the professional services sector
- Michelin. Transition of a large company and its supplier ecosystem to new models and new markets
This is the first module of Digital MBA Program
The course is part of the new Digital MBA Program which will be launched in summer 2020.
The first module is designed for 100% individual work. If you want to continue your studies, we will credit the cost of the first module and you will start your Digital MBA studies right from the second module.
Netology Digital MBA Program
Strategy and Digital Transformation
Market Analysis Tools, options and evaluation of technological innovations for optimal solutions in the short, medium and long term.
- Unit 1 of the MBA Program
Effective team management, proactive feedback, coaching style, EQ, leadership empathy and perseverance, developing and varying your leadership style. Leadership in network organizations.
- 2nd unit of the MBA Program
Digital Marketing & Sales
Managing customer experience with digital tools and Big Data. Proactive identification of customer needs. Market segmentation, social networking and artificial intelligence capabilitiesto develop and distribute new products.
- 3rd Unit of the MBA Program
Today's digital business environment does not eliminate the need to understand and direct financial flows within organizations. More and more digital financial management tools are becoming available to improve the efficiency of this work.
- 4th unit of the MBA Program
Digital Performance Management
Approaches to strategy implementation management, differences between change management and strategy implementation management. How people react to implementation. What happens after a strategyis set out in black and white
- Unit 5 of the MBA Program
Complete strategy. Western best practices and real Russian experience tailored to your business needs
**Advanced training. **Applied skills for implementation of the decisions, improvement of accuracy, speed and efficiency of implementation of the formulated strategy
Networking and meeting new people. Communication with colleagues and new useful contacts with people dealing with the same systemic strategic issues right now.
Netology’s Digital MBA
Years of experience from many experts.
8 years on the market, 20,000 graduates, 40% of whom were introduced by personal recommendations. Our teaching material is made exclusively by practitioners and current experts in the industry
Personal career counselling
Arina Egorova, the founder of Careerspace, will provide individual guidance to each program participant. You will learn the trends and insights of the current career market, as well as create your own career map and edit a CV with the help of a business professional.
Western methods, Russian practice
Our approach is to borrow the best knowledge from the West and study Russian practice. We help to create a global vision beyond geographical boundaries, and share insights to insight into global and local trends.
Intensive and on-the-job. All knowledge is immediately put into practice, individually and in group training.
Modern business education
We are not academics, we are flexible and fast.We work in the digital environment and we shape the course ourselves, training hundreds of digital specialists a year. The knowledge andexperience we have packed into the Digital MBA course are relevant and proven to be applicable in the Russian business environment.
Professor of Strategy & Innovation Professorial Fellow of St Edmund''s College MPhil, PhD (University of Cambridge) Research interests Institutional processes and diffusion of practices; social and environmental issues, technological and management innovations; value creation and new marke...