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Leonard N. Stern School of Business

Strategies for Identifying & Implementing Breakthrough Opportunities

Apr 23—24, 2020
2 days
New York, New York, United States
USD 3800
USD 1900 per day

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Description

In many industries, innovation drives competitive success. Successful innovators redefine what the market expects, while those who do not are rendered obsolete. Innovation, however, is about more than great ideas. To be successful innovators, companies must understand the dynamics of their market, and identify and respond to the best opportunities with well-crafted, well-implemented innovation strategies.

This course will help managers learn how to think strategically about innovation. Participants will be introduced to state-of-the-art concepts in innovation and best practices across a range of industries. The program utilizes a number of experiential exercises in which participants will develop an innovation action plan. Participants will leave able to formulate strong innovation strategies that gain competitive advantage for their organizations.

Program Takeaways

During this course, participants will:

Opportunities and Strategies

Learn how to identify the best opportunities for innovation in a particular market and craft a deployment strategy that maximizes the likelihood of success

Project Collaboration

Determine when to work alone on innovation projects, when to collaborate and how to structure agreements

Intellectual Property

Understand when innovations should be protected (e.g., with patents, copyrights) versus diffused, and how to develop an intellectual property protection strategy

Agenda

Day 1

8:30 am - 9:00 am: Breakfast

Session 1: Identifying and Driving the Path of Innovation

  • What path is the technology in your industry likely to take in the future?
  • How are customer demands evolving, and where are the biggest opportunities for breakthrough innovation?
  • Who are likely to be your most important competitors, collaborators, and suppliers for the future?

12:30 pm - 1:30 pm: Lunch

  • Session 2: Going Solo or Crafting a Collaboration Strategy
  • What are the pros and cons of "going it alone" on your innovation projects?
  • What should you be looking for in an innovation partner?
  • How should your collaboration agreements be structured?

5:00 pm - 6:00 pm: Networking Reception

Day 2

8:30 am - 9:00 am: Breakfast

Session 3: To Protect or to Diffuse? Strategies for Managing Intellectual Property

  • What are the best intellectual property protection options available for your innovations?
  • When does it make sense to adopt a more "open" strategy?

12:30 pm - 1:30 pm: Lunch

Session 4: Crafting a Deployment Strategy

  • How can you jumpstart the adoption of your innovation?
  • What are the pros and cons of different pricing strategies and marketing mechanisms for your innovation?
  • Do you need an intermediary or should you sell direct?
  • Does your product require complementary goods to be valuable? If so, how should you manage your overall ecosystem for maximum value?

5:00 pm - 5:30 pm: Program Conclusion and Evaluations

Who should attend

Although there are no formal education or background requirements, this course is designed for executives who meet the criteria below. While we strongly encourage global participation, please note that all courses are taught in English. Proficiency in written and spoken English is required.

Years of Experience

Designed for professionals with 5+ years of work experience

Job Functions

Ideal for managers and senior executives who are responsible for choosing innovation projects and/or managing the innovation process within their organization

Prerequisites

Intended for individuals who wish to enhance their innovative strategic thinking abilities

Experts

Biography Melissa A. Schilling is the John Herzog Chair Professor of Management at New York University Stern School of Business. She received her Bachelor of Science in business administration from the University of Colorado at Boulder. She received her Doctor of Philosophy in strategic manageme...

Next dates

Apr 23—24, 2020
2 days
New York, New York, United States
USD 3800
USD 1900 per day

How it works

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