Available dates

Feb 3—7, 2020
5 days
Berkhamsted, United Kingdom
GBP 6000 ≈USD 7751
GBP 1200 per day
May 18—22, 2020
5 days
Berkhamsted, United Kingdom
GBP 6000 ≈USD 7751
GBP 1200 per day


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About the course

Are you currently working on creating new ideas for innovation in your organization, or are you leading the implementation of a new business model, product, or service? Our innovation lab will run alongside the course, offering you the chance to connect and work with your chosen project.

On this intensive course, you'll learn how to assess your growth options and identify new digitally transformative ways to shape your company's strategic future. You'll learn how to evaluate the potential merits of new market penetration, expanded product development, and competitor acquisition – among other topics – to grow your business. You'll explore approaches for successful implementation of innovation strategies and culture.

This program is offered at our Ashridge and Dubai campuses, which are ideally suited for reflective and thoughtful learning, ensuring you'll return to work energized and mentally refreshed.

Program overview

For many executives, it is a career-long struggle to bring innovation that drives growth to their organization. This highly practical program draws on the best thinking in applying innovation, and explores in detail how to make innovation work for the benefit of your company. Participants will learn how to identify and harness opportunities to innovate, optimize, and scale your business. Participants are able to focus on their own innovation challenges in an innovation lab, which helps them to develop new ideas and products and services. They will get the opportunity to apply the tools and frameworks, test their thinking, learn from others, and gain insights from their peers alongside experienced professionals in the innovation field. We bring in expert practitioners to inspire and support participants during the program. This includes working with our partner, RocketSpace, the largest global startup incubator, who have nurtured Airbnb, Hootsuite, and Uber. Participants will gain first-hand insights through interacting with RocketSpace’s real life innovation situations.

Participant outcomes

As a participant, you will:

  • Learn to develop new ideas, taking fresh insights back into the workplace with a plan on how to execute them
  • Understand and harness the drivers of growth and innovation in order to achieve accelerated value creation for your organization
  • Understand growth and innovation frameworks and confidently apply them to your organization
  • Be given the practical tools needed to develop innovation, creativity, and strategy in a unique combination
  • Be equipped with tips and processes for encouraging innovation and releasing new ways of working in your teams
  • Generate creative customer-centric ideas and adapt them to suit your business’ capabilities and constraints

Organizational outcomes

After this program, your leaders will be able to assess your organization’s growth options and identify new digitally transformative ways to shape your company’s strategic future. Participants will return to work with the ability to shift and revitalize some disempowering patterns, remain positive, and as a result, have an increased ability to innovate, experiment and avoid repeating patterns of activity that are no longer helpful (and perhaps never were).

Who should attend

Innovation leaders searching for new ways of future-proofing their organization’s long-term strategy by pre-empting disruptive influences in the marketplace and uncovering creative options for growth. Participants may have the responsibility for driving the development of new ideas and innovation practices in their organization.

Trust the experts

Paul Griffith

Paul Griffith has a focus in strategy, innovation, marketing and entrepreneurship. He works with organisations in the private and public sector such as: Astra Zeneca, Barclays Bank, Coral - Gala, Erste Bank, Imperial Tobacco, KPN, PPG Industries, Senior, Skanska, Dubai Government. As the Head of ...


Victoria Harrison Mirauer

Victoria is an expert innovator with 17 years experience helping household name organisations innovate. She works in the areas of innovation, marketing and digital, with particular focus on cross-functional teams, cultures of innovation and innovation processes. Prior to Ashridge Victoria founde...


Hari Mann

Hari has over a decade of experience in academia and business. His main interests are in strategy, innovation and entrepreneurship. His research looks at how businesses develop the culture, environment, and infrastructure to foster innovation and entrepreneurial activities. He holds an MSc (with ...


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