Strategies for Digital Transformation

McGill Executive institute

McGill Executive institute

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Read more about Business Analytics

Business Analytics courses will introduce you to a popular and diverse profession. A business analyst is a specialist in many IT fields as well as in ...

Read more about Digital Transformation

Digital transformation is the process of adopting and utilizing state-of-the-art technologies in order to boost business activity, improve safety, and...

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This program designed is for leaders, managers and area specialists across all divisions grappling with new ways to do business in today’s digital revolution. It is pertinent for executives involved in forming corporate strategy and leading strategy implementation. The experience is also useful for mid-level managers in sales, marketing, IT, logistics, legal, supply chain, finance and project management looking to position their organization ahead of trends in technology and data. It is also valuable for HR personnel exploring the competencies and culture needed for digital transformation readiness.

About the course

Private and public organizations in all industries must evolve to stay ahead as new technology, digital communication, automated processes, and availability of data generate a need for important changes to their business model. This newly created learning lab offers insights to help participants understand and leverage the new products, services and business models that come along with major shifts in technology. Discover how a wide range of organizations have successfully adapted their sales, marketing and communication strategies, processes, systems, and capabilities to deal with changing consumer behaviour. In this hands-on lab, you will work through innovations and explore the possible business implications and risks, leaving you with the tools you need to be confident in building your digital strategy.

Key Benefits & Takeaways

  • Understand options to better harness digital technology in the way you do business
  • Create more value and improve the experience of those who use your products or services
  • Examine your organization’s strategic intent, priorities and risk tolerance for digital change
  • Explore whether digital initiatives should be handled in-house or through external partnerships
  • Overcome roadblocks to digital readiness
  • Build a personal action plan to define and prioritize your digital transformation journey

Topics covered in this course

Understanding Digital Transformation

  • How every business is on the road to becoming a digital business
  • Success stories of embracing disruptive technology
  • Understanding hyper personalization and hyper cloud

Benchmarks of Value Creation

  • Where organizations are driving value to avoid becoming commoditized
  • What consumers of your products or services expect

Technology Drivers and Constraints

  • What tools, approaches and platforms exist today and are in development?
  • Scalability, automation, digital marketing, robo-advisors, data analytics, and more
  • How might value drivers shift in the future?

The Digitalization of Customer Behavior

  • Personalizing the customer experience
  • Amazonization – technology for the service they want, when they want it and how
  • Trends for the future

Defining Your Digital Transformation Strategy

  • Identifying key issues and strategic intent
  • What are the possibilities for digital transformation and how do they come together?
  • Investing in the right areas

Developing Your Plan

  • Organizational structure, culture and capabilities
  • Examining risk tolerance for the organization
  • Aligning stakeholder interests and helping traditional customers transform

Executing with Agility

  • How do you embed agility in a digital transformation?
  • When should a company build versus buy?
  • People readiness – helping others embrace new digital practices

Creating a Personal Action Plan for Digital Transformation

  • How do you build momentum and demonstrate results?
  • What should be your next steps?
  • Which success factors should you be mindful of?

Experts

Nathalie Duchesnay

Nathalie Duchesnay is a seasoned strategic advisor with both academic and corporate leadership experience. She has been course lecturer at McGill University since 2001 and currently teaches in the MBA program at the Desautels Faculty of Management. Nathalie is well versed in designing and executi...

Videos and materials

Strategies for Digital Transformation at McGill Executive institute

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Digital Transformation

When it comes to imposing digital frameworks and technologies, whether you’re trying to optimize particular units or the entire organization, you need to minimize the collateral damage in order to have a greater effect. However, it's not always that ...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

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