Strategies for Creating Products That Deliver Value

Stanford Continuing Studies

Stanford Continuing Studies

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About the course

To ensure continued growth and success, product leaders and entrepreneurs must continually revisit the core question: How can my product create more value for its customers, business, and society as a whole? Building upon design thinking techniques, this course will present the methodology of “canvases”—collaborative charts that teams create and iterate on, each covering a key aspect of product strategy. Canvases can be digital or physical, and can work for organizations at every stage. Each canvas becomes a step-by-step product strategy guide, helping to validate solutions, ensure team agreement, and demonstrate where change might be necessary. In this course, we will work on four different canvases. The Value canvas will explore the true value a product brings to each customer segment, so optimal product/market fit can be achieved and brand storytelling can be improved. The Design canvas will cover the principles of iterative design and prototyping of the actual product. The other two canvases will focus on defining metrics in order to identify improvement opportunities and assess both short- and long-term approaches to integrating competing parameters such as cost, time, and customer impact. Through hands-on exercises, students will apply these canvases, and other design thinking techniques, to real-world use cases. The resulting customized canvases will be available for students to take back, reuse, or reflect upon in their own organizations.

Experts

James Young

James Young has been described as an “engaging, innovative design leader.” He’s worked in user experience design for more than two decades, and has demonstrated the ability to build a sustainable culture of creativity and teamwork. Along the way, James has partnered with a variety of forward-thin...

Komalta Rajani

Komalta Rajani, Product and Strategy Consultant Komalta Rajani leads software products, data analytics, and product management teams. She has fifteen years of digital product experience at large companies as well as early stage startups. Data driven leader with analytics background and a deep u...

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Strategies for Creating Products That Deliver Value at Stanford Continuing Studies

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