Strategies for Building & Growing Your Wine Business - Wine Business Entrepreneurship

School of Business and Economics at Sonoma State University

School of Business and Economics at Sonoma State University

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About the course

The Certificate in Wine Entrepreneurship is an 9-week lecture-workshop course offered every other Spring semester and designed to give principals of small wine businesses and those aspiring to start a business in the wine industry the time and guided focus to develop a successful business plan. Over 9 weeks participants will be exposed to key aspects of the wine business including the regulatory climate for making and selling wine, financial frameworks to develop a vineyard and winery or create a virtual brand and different models for profitability.

Reflecting on their ground-level concept for their business students will work to further define and polish their business mission and vision. Through the examination of strategic business management theories and practices students will explore the current industry environment, their own strengths and weaknesses and the possible threats and opportunities within the industry as they lay down the foundation of their business plan.

Students will hear from industry leaders and veterans who will describe their experiences and lessons learned. By the end of the course, every participant will have the tools and frameworks to critically evaluate the competitive landscape and make decisions on a course of action.

Deliverable: A written business path and its presentation developed and honed over 8 weeks.

Experts

Anisya Fritz

Anisya Thomas Fritz, Ph.D., is a Proprietor of Lynmar Estate, a family-owned producer of ultra-premium Pinot Noir and Chardonnay, where she serves as the Director of Marketing and Consumer Sales. She is also co-founder of the Fritz Institute, a not-for-profit organization that works on improving ...

Strategies for Building & Growing Your Wine Business - Wine Business Entrepreneurship at School of Business and Economics at Sonoma State University

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about General Management Programs

General Management Program courses offer an excellent opportunity to develop the knowledge and skills necessary to effectively turn all the best practices in marketing, HR, and innovation into actionable and beneficial strategies. After the successfu...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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