School of Business and Economics at Sonoma State University

Strategies for Building & Growing Your Wine Business - Wine Business Entrepreneurship

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About the course

The Certificate in Wine Entrepreneurship is an 8-week lecture-workshop course offered every other Spring semester and designed to give principals of small wine businesses and those aspiring to start a business in the wine industry the time and guided focus to develop a successful business plan. Over 8 weeks participants will be exposed to key aspects of the wine business including the regulatory climate for making and selling wine, financial frameworks to develop a vineyard and winery or create a virtual brand and different models for profitability.

Reflecting on their ground-level concept for their business students will work to further define and polish their business mission and vision. Through the examination of strategic business management theories and practices students will explore the current industry environment, their own strengths and weaknesses and the possible threats and opportunities within the industry as they lay down the foundation of their business plan.

Students will hear from industry leaders and veterans who will describe their experiences and lessons learned. By the end of the course, every participant will have the tools and frameworks to critically evaluate the competitive landscape and make decisions on a course of action.

Deliverable: A written business path and its presentation developed and honed over 8 weeks.

Trust the experts

Anisya Fritz

Anisya Thomas Fritz, Ph.D., is a Proprietor of Lynmar Estate, a family-owned producer of ultra-premium Pinot Noir and Chardonnay, where she serves as the Director of Marketing and Consumer Sales. She is also co-founder of the Fritz Institute, a not-for-profit organization that works on improving ...


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