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About the course

Gain an understanding of strategic frameworks and models is key for organizations to succeed in crafting a digital strategy. Explore creative and analytical thinking systems and develop a strategic roadmap using such innovative tools as the Business Canvas Model. This course is ideal for establishing a design-thinking approach, a perspective on disruption and a foundation for the design of your first digital business strategy.

Curriculum topics include:

  • What is strategic analysis?
  • Introduction to thinking strategies
  • Critical thinking and reflection
  • Creative thinking and expression
  • The art of observation and deduction
  • Data visualization
  • Analysis through prototyping and design-thinking
  • Mapping your digital strategy to the business canvas

Program format

This program is offered 100% online.

Our online programs are structured to provide a positive learning environment for participants to engage in and interact with the content and other participants, as well as with the online instructor who is an industry professional. Instructors facilitate the learning throughout the program and are available to provide feedback and guidance as you navigate through the content. This program is delivered online over four weeks and involves an average of 6-10 hours of study per week.

Course reviews

Strategic Thinking in the Digital Context Introduction - UBC Sauder Executive Education