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Who should attend
The course is suitable for:
- strategic planners
- product managers
- technical managers
About the course
A thorough introduction to strategic roadmapping, guiding participants through each step of the roadmapping process.
Strategic roadmapping is a graphical approach that supports strategic planning. It enables companies to align technological capability and business plans so that corporate strategy and technology are coordinated in an integrative manner. This course will provide delegates with the knowledge and confidence to apply roadmapping concepts and methods within their own businesses.
The IfM is a world centre of excellence for roadmapping and has helped more than 300 public and private-sector organisations, including companies such as BAE Systems, BP, GKN, the Linde Group, Philips, Rexam and Rolls-Royce with their strategic and technology innovation planning.
What you will learn
The two-day course provides a thorough introduction to strategic roadmapping, guiding delegates through the process of roadmapping, including ‘hands-on’ activities, during which actual roadmaps are created. Delegates will benefit from additional material and exercises in strategic landscaping, workshop facilitation practices and tools/toolkits.
- How roadmapping can help organisations to align technology and commercial perspectives
- Approaches for implementing roadmapping at the innovation, business and sector levels
- Multifunctional workshop methods for implementing roadmapping
- The application of roadmapping as a platform for management toolkits
- How to apply visual design principles to support the communication of strategy
Rob joined the Centre for Technology Management in 1997, where he conducts research in the area of strategic technology management. Particular interests include technology evaluation, the emergence of technology-based industry, the use of visual techniques for strategy, and the development of pra...
Clive joined the Centre for Technology Management as a Research Associate in April 2005. He is a Chartered Engineer with professional memberships of the Institution of Mechanical Engineers (IMechE), Institution of Engineering and Technology (IET), Royal Aeronautical Society (RAeS) and the America...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.