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Eli Broad College of Business

Strategic Planning: A Process-Based Competition

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Next dates

May 8
Lansing, Michigan, United States
USD 595
USD 595 per day




Leverage Process Excellence to Improve Your Profitability and Competitive Advantage

Some of the biggest losers of the Quality/Re-engineering/Six Sigma movements aren’t the companies whose implementations failed. They are the companies that made dramatic operational improvements without impacting their competitive position or, worse, companies that created new capabilities that they failed to leverage for strategic advantage. To leverage process excellence your company must:

  • Align process planning/management with strategic planning
  • Build core processes into competitive strengths
  • Develop strategies to capitalize on these competitive capabilities

By linking strategy and process, your company can convert operational process excellence into distinct strategic advantages that yield a lasting competitive edge. That’s where this important seminar comes in. In this seminar, you will learn:

  • How to quantify the two-way relationship between strategy and process performance
  • Utilize Process Positioning and Blue Ocean techniques to identify process-driven opportunities
  • Capitalize on process innovation and improvement successes to create a competitive advantage
  • Create a strategic plan that leverages unique process capabilities (or core competencies) to successfully position your company in the market
  • How to align measurement systems to support strategic, cross-functional process performance
  • How to dramatically improve all measures of organizational success



  • The traditional approach to strategy and process
  • Building a sustainable competitive advantage in today’s business environment
  • Strategy and Process: A two-way relationship

Building a Process-Focused Strategy

  • Process and strategy
  • Your mission
  • Identifying core processes and strategic capabilities
  • Analyzing the impact of process excellence on strategy opportunities
  • Selecting a strategy that best capitalizes on your distinctive process capabilities and unique value chain

Implementing Strategy Through Process Management

  • Strategy and process
  • Devising operational plans that will achieve strategic objectives
  • Linking cross-functional process measures to strategic objectives
  • Executing strategy through process management

Sustaining the Competitive Edge

  • Managing the process life cycle
  • Maintaining the link between process and strategy

Who should attend

You will benefit most from this program if you are a:

  • Leader or key member of a Strategic Planning Team
  • Process Owner or Manager
  • Leader who needs to connect day-to-day operations with strategy
  • President, Vice President, COO or senior executive
  • Director of Process Improvement or Re-engineering
  • Manager who is actively involved in your organization’s process management and/or strategic planning efforts


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