The Wharton School

Strategic Persuasion Workshop: the art and Science of Selling Ideas

Available dates

Jun 8—11, 2020
4 days
Philadelphia, Pennsylvania, United States
USD 9375
USD 2343 per day
Nov 2—5, 2020
4 days
Philadelphia, Pennsylvania, United States
USD 9375
USD 2343 per day


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About the course

Inside organizations, soft skills are the hardest skills. Relationships and credibility are on the line in every interaction, and your power to positively influence others is one of your most important assets. Even if you have brilliant ideas, they can’t change the world unless you can sell them to others.

The Strategic Persuasion Workshop is Wharton’s premier experience for enhancing these key skills. Based on Richard Shell’s co-authored book The Art of Woo, this program teaches a structured, actionable process for selling your ideas. You will learn easy-to-remember tools to guide you each step of the way. Join us for this intensive, interactive workshop and become a master of relationship-based persuasion.

Program Highlights & Benefits

In the Strategic Persuasion Workshop, you will gain:

  • Self-awareness, including emotional intelligence
  • Credibility, a critical personal quality that includes expertise, position, sincerity, and trustworthiness
  • Organizational intelligence, including the mapping skills needed to assemble winning coalitions
  • Communication skills for bringing just the right tool at just the right time to make the sale

Experience & Impact

The Strategic Persuasion Workshop is a highly customized experience. It begins before you arrive at Wharton with three personality-based assessments. This "inside-out" approach helps you recognize which persuasion styles come most naturally and better enables you to leverage your strengths. It also helps you to understand the steps you must take to gain greater influence and credibility in your organization.

Taught by G. Richard Shell and Cade Massey, the same award-winning team that leads Wharton’s Executive Negotiation Workshop: Negotiate with Confidence, this program shows you how to overcome influence barriers, improve credibility, and persuade others inside any organization, large or small. It features group work, feedback sessions, interactive lectures, and exercises to provide you with personalized feedback on your persuasion styles.

Rather than rely on lecture-based case studies, the program uses actual organizational challenges submitted by the participants, who work on them in teams. This approach means that in addition to learning new tools and techniques, you gain experience in applying them to real-world problems before you leave the program.

Session topics include:

  • Using Authority to Gain Cooperation, Not Just Compliance
  • Secrets of a Well-Structured Argument: Define the Problem, Discover the Causes, Present Your Preferred Answer, and Justify It as the Best Alternative
  • Corporate Culture: How to Understand and Cope with It
  • The Four Steps for Selling an Idea: Consider, Connect, Communicate, Commit
  • How to Master Organizational Politics Without Going Over to the "Dark Side"

Who should attend

Persuasion and influence inside organizations are core skills for everyone who has to get things done in a complex work environment. These include executives who are moving from a functional to a general management role, as well as managers at every level. This program also attracts participants who work in government, health care, international agencies, and nonprofit groups.

All candidates must be able to understand written and spoken English and participate actively in intensive discussions and teamwork in English.

Trust the experts

Mario Moussa

Mario Moussa is a noted author, keynote speaker, and management consultant who advises senior leaders about top team effectiveness, organizational culture, and largescale change initiatives. He has delivered workshops on leadership, strategic persuasion and collaboration to thousands of executive...


Richard Shell

Consistently listed as one of Wharton’s top professors in BusinessWeek’s bi-annual “Guide to the Best Business Schools,” Richard’s expertise covers negotiations, persuasion and strategy. He has taught and consulted for more than 100 businesses and nonprofits including Google, Johnson & Johnso...


Course reviews

Strategic Persuasion Workshop: The Art & Science of Selling Ideas Testimonial for Wharton

Becoming a More Persuasive Leader Through Strategic Persuasion

Strategic Persuasion Workshop: The Art and Science of Selling Ideas

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