Strategic Message Development: Business and Bagels

Eli Broad College of Business

How long?

  • 1 day
  • in person

Eli Broad College of Business

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About the course

Strategic Message Development Making Your Message Strategic and Effective

The effectiveness of corporate messages can be enhanced by careful, research-informed development. Jason Archer, director of the Strategic Communication Online Master’s Program at MSU, will walk through ways to make messages strategic and effective using the MSU StratCom program as a case study. This session provides a model for designing effective communication, along with ideas about topics such as conducting effective stakeholder analysis, setting outcome parameters, designing messages and engaging your audience. Archer will talk about wins and challenges, giving attendees tactical approaches to apply to their own organizations.

Experts

Jason Archer

As Director of the M.A. Strategic Communications program, Jason collaborates with an amazing team across departments to help build an integrated digital and social media campaigns to attract domestic and international students, and engage alumni and industry alliances to generate interest and enr...

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Strategic Message Development: Business and Bagels at Eli Broad College of Business

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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