About the course
Strategic Message Development
Making Your Message Strategic and Effective
The effectiveness of corporate messages can be enhanced by careful, research-informed development. Jason Archer, director of the Strategic Communication Online Master’s Program at MSU, will walk through ways to make messages strategic and effective using the MSU StratCom program as a case study. This session provides a model for designing effective communication, along with ideas about topics such as conducting effective stakeholder analysis, setting outcome parameters, designing messages and engaging your audience. Archer will talk about wins and challenges, giving attendees tactical approaches to apply to their own organizations.
As Director of the M.A. Strategic Communications program, Jason collaborates with an amazing team across departments to help build an integrated digital and social media campaigns to attract domestic and international students, and engage alumni and industry alliances to generate interest and enr...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.