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Harvard Business School

Strategic Marketing Management

Jun 21—26, 2020
6 days
Boston, Massachusetts, United States
USD 13000
USD 2166 per day

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John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School.  He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research.  He has recently returned to teaching in the...
Sunil Gupta is the Edward W. Carter Professor of Business Administration and Chair of the General Management Program at Harvard Business School. He is also the co-chair of the executive program on Driving Digital Strategy. In the recent past, he has taught an elective course on Digital Marketing ...
Robert J. Dolan is the Baker Foundation Professor at Harvard Business School. He received his Ph.D. from the University of Rochester and began his academic career in 1976 as a faculty member at the Graduate School of Business of the University of Chicago. He joined the Harvard Business School fac...
Michael I. Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School, and a member of Harvard’s Behavioral Insights Group. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joini...
Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit, teaching the Marketing course in the MBA required curriculum. As a marketing modeler, Professor Ascarza uses tools from statistics, economics, and machine learning to answer relevant marketin...
Ayelet Israeli is an assistant professor of business administration in the Marketing Unit. She teaches the Marketing course in the MBA required curriculum. In her research, Professor Israeli focuses on pricing and pricing policies, channel management, and online marketing. Her research has been ...
Elizabeth Keenan is an assistant professor of business administration in the Marketing Unit. She teaches the Marketing course in the MBA required curriculum. Professor Keenan’s research explores individuals’ prosocial choices and behaviors within the domains of charitable giving and environmen...
Donald Ngwe is an assistant professor in the Marketing Unit. He teaches the Marketing course in the MBA required curriculum. Professor Ngwe directs his research at measuring consumer responses to online and offline retailing strategies and predicting the performance of pricing and product asso...
Kate Barasz is an Assistant Professor in the Marketing Department at IESE Business School. She teaches Marketing Management in the MBA Program. Broadly, Kate''s research examines the unseen and unanticipated causes and consequences of choice. One stream of research examines choice from the dec...