Who should attend
Strategic Marketing Management is designed for experienced managers and business leaders who need to build and implement their marketing strategy in a global context.
It is also relevant for experts and specialists who aspire to build competencies and confidence in making strategic decisions.
About the course
Strategic Marketing Management is a three-day module in the Global Leader program and can also be taken as a stand-alone program.
The Strategic Marketing Management program provides an overview of developing and implementing a strategy that is driven by global markets. It will teach you fundamental skills and tools for effective marketing planning, decision-making, and assessment.
4.5 ECTS credits can be transferred from the Strategic Marketing Management program to the Aalto Executive MBA or Aalto MBA program.
The Strategic Marketing Management program is designed to enhance your performance through improved business and marketing capabilities in a global context.
Develop an understanding of markets and their granularity
Learn to create and deliver winning offerings
Absorb the know-how to communicate value and build strong brands
Improve in nurturing customer relationships
Acquire skills to track and measure marketing performance
Contents and Schedule
The overall purpose of the Strategic Marketing Management program is to develop our understanding of the discipline and dynamics of marketing, and to equip us with the fundamental skills and tools for effective marketing planning, decision-making, and assessment. The program examines global marketing management from multiple perspectives to help us better address and structure an intriguing and complex issue.
We will cover the key concepts of marketing, practical tools, and frameworks for analyzing the market and its dynamics, for marketing planning and decision-making, for tracking and assessing marketing performance, and for applying marketing thinking in a general management role. Moreover, we will learn from sharing insights into developing organizational capabilities in strategic marketing excellence, while also ensuring personal development as a marketer and marketing-minded executive.
Pre-module period of 2–3 weeksIndividual preparation
Three-day module Intensive contact learning session with instructor and peers
Post-module period Take-home assignment
Dr. Pekka Mattila serves as a Professor of Practice at the Aalto University School of Business. He works frequently with both European and Asian executive audiences on themes of strategic management and agility, strategy co-creation, business model innovation, executive leadership, top team dynam...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.