Strategic Marketing Management

Aalto University School of Business

What are the topics?

Aalto University School of Business

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Who should attend

Strategic Marketing Management is designed for experienced managers and business leaders who need to build and implement their marketing strategy in a global context.

It is also relevant for experts and specialists who aspire to build competencies and confidence in making strategic decisions.

About the course

Strategic Marketing Management is a three-day module in the Global Leader program and can also be taken as a stand-alone program.

The Strategic Marketing Management program provides an overview of developing and implementing a strategy that is driven by global markets. It will teach you fundamental skills and tools for effective marketing planning, decision-making, and assessment.

4.5 ECTS credits can be transferred from the Strategic Marketing Management program to the Aalto Executive MBA or Aalto MBA program.

Program Benefits

The Strategic Marketing Management program is designed to enhance your performance through improved business and marketing capabilities in a global context.

Develop an understanding of markets and their granularity

Learn to create and deliver winning offerings

Absorb the know-how to communicate value and build strong brands

Improve in nurturing customer relationships

Acquire skills to track and measure marketing performance

Contents and Schedule

The overall purpose of the Strategic Marketing Management program is to develop our understanding of the discipline and dynamics of marketing, and to equip us with the fundamental skills and tools for effective marketing planning, decision-making, and assessment. The program examines global marketing management from multiple perspectives to help us better address and structure an intriguing and complex issue.

We will cover the key concepts of marketing, practical tools, and frameworks for analyzing the market and its dynamics, for marketing planning and decision-making, for tracking and assessing marketing performance, and for applying marketing thinking in a general management role. Moreover, we will learn from sharing insights into developing organizational capabilities in strategic marketing excellence, while also ensuring personal development as a marketer and marketing-minded executive.

Pre-module period of 2–3 weeksIndividual preparation

Three-day module Intensive contact learning session with instructor and peers

Post-module period Take-home assignment

Experts

Pekka Mattila

Dr. Pekka Mattila serves as a Professor of Practice at the Aalto University School of Business. He works frequently with both European and Asian executive audiences on themes of strategic management and agility, strategy co-creation, business model innovation, executive leadership, top team dynam...

Videos and materials

Strategic Marketing Management at Aalto University School of Business

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.